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TIME <br />ELEMENT <br />REF # <br />EJ <br />IMPLEMENTATION ACTION <br />AGENCY <br />2022 UPDATE <br />FRAME <br />Economic <br />1.9 <br />No <br />Retail attraction. Conduct an annual retail market <br />CDA <br />2022 <br />The Economic Development Division received frequent sales tax information <br />Prosperity <br />demand analysis to identify types of stores for which the <br />identifying leakages in retail spending. This data was used to identify potential <br />city leaks retail spending; focus market efforts on these <br />businesses for attraction. <br />types of business; incorporate a focus on these types of <br />businesses into the City's business assistance and business <br />incentive programs. <br />Economic <br />1.10 <br />No <br />Creative class. Develop and implement programs to <br />CDA <br />Ongoing <br />The City held its first special event sponsorship program administered through <br />Prosperity <br />celebrate arts and culture and to promote the works of <br />the Arts & Culture Commission. A total of $100,000 was awarded to 31 recipients <br />local artists; develop marketing collateral for artists and <br />with amounts ranging from $177 to $8,543. <br />creative industries businesses. <br />Economic <br />1.11 <br />No <br />Employ local initiative. Continue to support local <br />CDA <br />2021 <br />Economic Development Division staff worked very closely with THRIVE Santa <br />Prosperity <br />initiatives like worker cooperatives and develop a package <br />Ana to enter into a lease for a city property for the development of a future <br />of business incentives like reduced business license fees <br />micro -farm. The micro -farm will include opportunities for worker cooperatives <br />to encourage Santa Ana businesses to hire local residents. <br />in farming and other retail uses. <br />Economic <br />1.12 <br />No <br />Tourism action. Assist in the planning and strategic use of <br />CDA <br />2021 <br />The City formed the Santa Ana Tourism and Marketing District (TMD) in March <br />Prosperity <br />public -private partnerships to develop new permanent <br />2020. Travel Santa Ana, a new destination marketing organization was created <br />facilities and attractions through the implementation of a <br />to support the TMD. <br />tourism marketing district <br />Economic <br />1.13 <br />No <br />Promote development opportunities. Maintain updated <br />CDA <br />Ongoing <br />The Economic Development Division continues to monitor and market vacant <br />Prosperity <br />inventory of citywide vacant properties. Continue to <br />and on -the -market property for potential redevelopment opportunities. <br />promote these opportunities and incentives like the City's <br />Opportunity Zone to the broker and development <br />community to develop into commercial and residential <br />projects beneficial to the sales and property tax base of <br />the City. <br />Economic <br />1.14 <br />No <br />Foster Development through Financing Assistance. <br />CDA <br />2023 <br />In October 2020, the City adopted a resolution to join the Statewide Community <br />Prosperity <br />Utilize economic financing tools such as enhanced <br />Infrastructure Program. This program allows owners of property in the City to <br />infrastructure financing districts, community revitalization <br />finance development impact fees as they redevelop properties. <br />investment authorities, and the Statewide Community <br />Infrastructure Program to finance economic development <br />and infrastructure projects that provide community -wide <br />benefits. <br />12 <br />City Council 8 — 42 3/21/2023 <br />