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TIME <br />ELEMENT <br />REF # <br />EJ <br />IMPLEMENTATION ACTION <br />AGENCY <br />2022 UPDATE <br />FRAME <br />Economic <br />2.1 <br />No <br />Business attraction. Participate in state and national <br />CDA <br />Ongoing <br />The Economic Development Division continued to market and promote the City <br />Prosperity <br />economic development organizations. Attend trade <br />through attending the Innovative Commerce Serving Communities Conference <br />shows and market Santa Ana to high -growth business <br />in May 2022. <br />clusters for Orange County, consistent with the Economic <br />Development Strategic Plan. <br />Economic <br />2.3 <br />No <br />Green business recruitment. Conduct a study to identify <br />CDA <br />2022 <br />Utilizing available incentives from the state RMDZ program, Economic <br />Prosperity <br />the types of green businesses best suited to a Santa Ana <br />Development Division staff targeted out of city green businesses for potential <br />business location; market the city to these types of <br />attraction as their leases came up. <br />businesses. <br />Economic <br />2.4 <br />No <br />Communication Technology. Partner with public and <br />PWA <br />Ongoing <br />PWA worked with wireline and wireless telecommunication utility companies to <br />Prosperity <br />private enterprises to facilitate communication <br />facilitate effective and least impactful upgrade of facilities in order to provide <br />technology, such as fiber optics, to address current and <br />service to end users. <br />future technology needs relative to available resources <br />and ensure that the city maintains a competitive business <br />environment. <br />Economic <br />2.5 <br />No <br />Wireless Telecommunication. Update the local Wireless <br />PWA <br />2021 <br />PWA completed the City's Wireless Telecommunication Design Guidelines in <br />Prosperity <br />Telecommunication Design Guidelines to incorporate best <br />2021. The guidelines are periodically updated to respond to/based on <br />industry practices, consistency with federal requirements, <br />community input and technological improvements. <br />and community considerations. <br />Economic <br />3.3 <br />No <br />Business outreach and retention. Continue to support <br />CDA <br />Ongoing <br />The Economic Development Division continued to partner with organizations <br />Prosperity <br />existing business attraction and retention programs. <br />such as the Santa Ana Chamber of Commerce and Travel Santa Ana for business <br />Maintain partnerships with the Santa Ana Chamber of <br />retention and attraction activities. <br />Commerce and other nonprofit organizations. Continue to <br />reach out to national retailers and employers. <br />Economic <br />3.4 <br />No <br />Business relocation assistance. Continue to promote and <br />CDA <br />Ongoing <br />Economic Development Division staff continued to promote and market <br />Prosperity <br />market the Recycling Market Development Zone. Develop <br />underutilized shopping centers for reinvestment. Staff reached out to any <br />a program to assist businesses that want to relocate from <br />impacted business to help with site selection to a new location in the city, if <br />functionally obsolete strip commercial locations to new <br />applicable. <br />distinctive neighborhood commercial districts. <br />13 <br />City Council 8 — 43 3/21/2023 <br />