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implements outreach strategies for engaging target audiences, including those with limited <br />access to the internet or limited English -language proficiency. Coordinates with program <br />staff on key updates to keep the community informed. Monitors social media to understand <br />community sentiment and highest needs. Facilitates media inquiries and assists with <br />developing messaging for interviews. Evaluates and measures outreach efforts. <br />STAFFING PLAN METHODOLOGY AND ESTIMATED COSTS <br />The proposed staffing outlined in this Work Plan is based on an analysis of the number of potential <br />rental housing units subject to the Ordinance and the current staffing in other jurisdictions with <br />rent stabilization and just cause eviction programs. Staffing depends largely on the number of <br />units within the jurisdiction and the program services being offered. Because the actual workload <br />that will be associated with the program is unknown at this time, staff and RSG have estimated <br />the number of positions as we believe reasonable and necessary to carry out the essential <br />elements of the program. Once the program is in full operation, data regarding the actual workload <br />will be available and the City will be able to update this Work Plan and the staffing needs. <br />This Work Plan also follows the guiding principles approved by the City Council: <br />• The Rental Registry Fee will be as low and lean as possible as to avoid any unnecessary <br />burdens on tenants and landlords: <br />o The Work Plan has been designed to reduce duplication, maximize efficiency and <br />reduce any unnecessary work that would increase the fee upon tenants and <br />landlords. <br />• Analyze the efficiency and provide a cost comparison of utilizing a hybrid of services <br />between consultants and city staff. <br />o The Work Plan utilizes a hybrid of consultants in the Hearings and Mediation Unit <br />and a portion of the Legal Unit. Two consultants would be hired for this Unit instead <br />of two full-time equivalents. <br />Identify and analyze ways to build upon other existing services across the City to <br />administer the Ordinance. <br />o The Work Plan builds upon existing services in the Community Development <br />Agency (Executive Director of Community Development, Administrative Services <br />Manager), Code Enforcement department (Code Enforcement Officers) and the <br />City Attorney's Office. Only one new job classification will be created from the <br />Ordinance. <br />20 <br />City Council Page 81 ofg3085 5/16/2023 <br />