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0 A V <br />1. Statement of Qualifications <br />■ Alternatives Development. Our Schematic Design process includes developing design alternatives <br />for delivering the proposed project improvements. The alternatives are prepared to provide an <br />equal experience in terms of park programming but vary in layout and design details. We use the <br />Adobe Creative Suite to develop initial concepts and graphics, and 3d modeling software including <br />lumion and sketch -up to create realistic visualizations that help convey design. These alternatives <br />will present the City and the public, through community engaement efforts, with options to consider <br />before moving into a Master Plan document, or into Design Development, should a project be <br />headed for construction. Once a preferred approach is determined, the PlaceWorks team moves <br />through the design phases using AutoCAD for the development of construction documents. <br />■ Master Plan. PlaceWorks' cross -disciplinary practice gives us a holistic perspective in researching, <br />reviewing, analyzing, planning, and designing. Our landscape architecture team specializes in <br />working across scale, providing both large-scale park planning services and detailed construction - <br />ready design. We have completed master planning projects and feasibility studies for a variety <br />of public agencies and understand the level of detail required to present a project at this phase. <br />Additionally, our strong experience with and knowledge of all aspects of the project including <br />design development, construction documents, cost estimating, permitting, bidding, and construction <br />administration allows us to anticipate and plan for potential issues that could come along later <br />in future design phases. This understanding, along with input from our in-house experts in <br />environmental analysis, permitting, and compliance support, also helps to ensure that our projects <br />are planned and designed to be largely self -mitigating. While the Master Plan phase may not <br />include construction, we understand that the design must be permittable, buildable, affordable, and <br />maintainable within the City's established budgets and thresholds. <br />Community Outreach <br />Through our community engagement work on a wide range of park, trail, open space and public <br />space design projects, we have developed the following principles for successful processes: <br />■ Balanced Interests. PlaceWorks works hard to ensure that input is received from all points of view. <br />PlaceWorks facilitators are trained to maintain the overall balance of different interest groups, <br />ensuring that the discussion is not unduly slanted toward one particular point of view and that <br />everyone has a chance to hear from each other. <br />■ Substantive Involvement. We believe in the importance of hands-on, substantive involvement <br />in building, understanding, and supporting the design process, for example through site -based <br />exercises that require participants to work to help our team develop creative solutions that aim to <br />meet multiple goals and desires at once. <br />■ Structured Meetings or Activities. PlaceWorks will help the City strategize about how to structure <br />each stakeholder meeting or event to achieve specific goals most critical to developing a workable, <br />consensus -based design. While we understand that there can be differing opinions and potential <br />conflict regarding park uses and among user groups, as well as concerns from neighbors or other <br />community members, we have the experience in facilitating dialogue and engagement activities <br />such that conversations are positive and focus on problem -solving. We have the skills and <br />experience needed to keep public feedback focused on practical, implementable results. <br />1-14 CITY OF SANTA ANA • On -Call Landscape Architectural Services <br />