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CITY OF SANTA ANA <br /> <br /> <br />RFP No. 22-164 RFP Cultura Magazine Design Services Page 18 of 35 <br /> <br /> <br /> <br /> <br /> <br /> <br />I. SCOPE OF SERVICES <br /> <br />The City of Santa Ana is seeking a graphics artist or design studio to create “Cultura: A <br />Community Connection Guide” (Cultura), a quarterly magazine that will be posted online, as <br />well as in print for distribution to the Santa Ana Community. Cultura can vary in pages from <br />30 to 50, including the cover, depending on the content needed at the time of year. A sample <br />of the first issue of Cultura can be found at www.santa-ana.org/cultura. The City may also <br />have a need for general graphic design services for additional projects, as needed (i.e. logos, <br />flyers, brochures, maps, PowerPoint templates, etc.) <br /> <br />A. Desired Services <br />1. Continue with the design concept set forth with the initial issue of “Cultura”. While the <br />design of the publications do not have to be identical, they should stay consistent with use <br />of colors, fonts or other designs that tie them into the brand of the City. <br /> <br />2. Indicate the number of permissible client reviews allowed under the proposal. The City of <br />Santa Ana prefers a minimum of five (5) drafts and changes. Indicate additional costs for <br />additional drafts and changes if applicable in the proposal. <br /> <br />3. Provide a selection of stock photo files and art available for use at no extra cost. Stock <br />photos used in City publications will be made available to the City for future use. Indicate <br />any extra costs in the proposal. <br /> <br />4. Use of graphics and other design techniques is desirable to create an appealing look or <br />to fill the layout. This may include reorganization of sections/information, fonts, headlines, <br />and consistent graphic elements. Cover design and artwork should include high-resolution <br />photography. <br /> <br />5. The City will provide general direction as to what information should be placed on each <br />page, as well as articles/content and applicable in-house photos. <br /> <br /> <br />B. Schedules and Deadlines <br />The Cultura is scheduled to be published according to the following approximate schedule: <br /> <br />Edition Approximate Publish Date <br />Summer Beginning to Mid-August <br />Fall Beginning to Mid-November <br />Winter Beginning to Mid-February <br />Spring Beginning to Mid-May <br /> <br />EXHIBIT 1 <br /> <br /> SCOPE OF SERVICES