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Item 67 - Zoning Ordinance Amendment No. 2022-01 (Billboards Ordinance)
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Item 67 - Zoning Ordinance Amendment No. 2022-01 (Billboards Ordinance)
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Agenda Packet
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Clerk of the Council
Item #
67
Date
6/21/2022
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2 <br />dimensions of the billboard face, square footage of the billboard face, <br />and accompanying photographs. <br />(3) Timeline for removal of existing billboards identified, prior to release of <br />utilities for any new or converted/reconstructed digital billboard <br />identified in the application. <br />(4) Provisions for advertising of any onsite available products or services, <br />specified as a percentage of total hourly on- or offsite product or <br />service advertisements. <br />(5) Economic and Community Benefits Plan, if applicable as per item 7, <br />below. <br />(6) Documentation of any/all permit(s) required for removal. <br />ii. Billboard Removal Ratios for Existing Static Billboards (Except as Noted Below): <br />Table 1: Billboard Removal Ratios for Nonconforming Billboards <br />Project/Request Required Removal <br />New Digital Billboard on a freeway 4 times the area of the proposed billboard* <br />Conversion/Reconstruction of Existing <br />Static Billboard to Digital with No <br />Expansion of Area <br />4 times the area of the proposed billboard <br />Conversion/Reconstruction of Existing <br />Static Billboard to Digital Including <br />Expansion of Area <br />4 times the area of the proposed billboard <br />Conversion of Existing Digital On-Premise <br />Sign to Digital with No Expansion of Area <br />2 times the area of the proposed billboard* <br />Conversion of Existing Digital On-Premise <br />Sign to Digital Including Expansion of Area <br />4 times the area of the proposed billboard* <br />New Digital Billboard with Mandatory On- <br />Premise Advertising Associated with an <br />On-Premise Regional Retail Commercial <br />Business or a Regional Commercial Center <br />As determined under the Economic <br />Community Benefits Plan <br />Conversion of Existing Digital On-Premise <br />Sign to a Digital Billboard with Mandatory <br />On-Premise Advertising Associated with an <br />On-Premise Regional Automobile <br />Dealership or Regional Commercial Center <br />As determined under the Economic <br />Community Benefits Plan <br />*May be reduced subject to approval of Community Benefits Plan <br />As used in this section, the terms stated below shall be defined as follows: <br />1. Regional Automobile Dealership: An automobile dealership licensed by the state that <br />sells new or used automobiles or other motor vehicles in conjunction with new <br />automobiles to the general public on an integrated site which fronts onto one or more <br />freeways, is plainly visible from one or more freeways, or is on a site which is located <br />within three hundred (300) feet of the point where a freeway exit centerline intersects with <br />a city street. <br />2. Regional Business: A business or enterprise offering commodities, goods, or services, <br />either wholesale or public, to the broader Orange County region, on an integrated site <br />which fronts onto one or more freeways, is plainly visible from one or more freeways, or <br />is on a site which is located within three hundred (300) feet of the point where a freeway <br />exit centerline intersects with a city street.
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