Item 67 - Zoning Ordinance Amendment No. 2022-01 (Billboards Ordinance)

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3 Regional Commercial Center: A large commercial complex containing a variety of stores, restaurants and other businesses housed in a series of connected and/or adjacent buildings within an integrated campus that shares common areas and parking facilities, and which fronts onto one or more freeways. Said center must be located on a site of no less than fifteen (15) acres. iii.Economic and Community Benefits Plan: Except as required by Table 1 above, OPERATOR may exercise the option to reduce the billboard removal ratio for billboards that are nonconforming as resulting from the adoption of Ordinance No. NS-____, subject to detailing provisions for economic and community benefits in an Economic and Community Benefits Plan in full accordance with Section 41-1113 of the Santa Ana Municipal Code as detailed and approved in the BRP. The terms of the Community Benefit Plan within the BRP shall be subject to review and approval by the City Manager as recommended by the City Attorney and Executive Director of the Planning and Building Agency. For the proposed conversion of existing freeway-oriented on-premise digital signs to be considered for a reduction in or exemption from the required removal ratios as outlined in Table 1, the Subject Property shall contain an existing business that satisfies all of the criteria enumerated below: (1) Is a local tax revenue generating business, a retail mall, or a local taxable consumer goods retail district that is regional in nature and is able to reasonably demonstrate regional draw of consumers from neighboring cities and counties and competitiveness in the region; and (2) Is able to demonstrate annual gross taxable sales average of at least $5,000,000 (five million); and (3) Is able to demonstrate making physical improvements to the property and onsite improvement within the three-year period prior to submitting an application to the CITY and a budgeted improvement plan for a minimum of a five (5) year period following final building approval; and (4) Is able to demonstrate an on-going business plan and a budget that include a marketing plan reaching out to customers in neighboring cities and counties for the three (3) year period prior to submitting an application to the CITY and a budgeted marketing plan for a minimum of a five (5) year period following final building approval; and (5) Has been continuously open to the public with reportable tax revenue for the five (5) year period prior to submitting an application to the CITY; and (6) Employs a minimum 20 percent (20%) of its employees who reside in Santa Ana; and (7) In receipt of a preliminary approval letter of conformance from Caltrans for an off- premise sign; and (8) Retain no less than thirty percent (30%) of time slots within and advertising cycle for advertising of the business and products available on the property; and (9) The applicant and business operator and the CITY shall enter into a Billboard Operating Agreement as set forth in Section 41-1113 of this Chapter.