Item 22 - Digital Billboards and Digital Banners

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b. The individual digital billboard and digital banner designs, with sufficient detail to illustrate the scale, size, and mix of design elements. At a minimum, the following design information shall be included in schematic form: • Site Plan • Elevations • High -resolution graphic renderings • Animation or video of installation with same quality, technology and scale c. Information pertaining to each proposed digital billboard and digital banner in sufficient detail to verify conformance with the specifications and requirements outlined in this RFP. Proposal shall include a Scope of Services which details the work phases to be completed, the tasks to be accomplished and the deliverables to be provided. Scope of Services shall be incorporated into the schedule to complete the project based on the requested Scope of Work as detailed in ATTACHMENT 1: SCOPE OF WORK in the Appendix of this RFP. 10. PROPOSED DEVELOPMENT SCHEDULE A preliminary schedule shall be submitted for the development of the proposed digital billboards and digital banners that addresses, at a minimum, preparation of sealed foundation, structural and design documents, projected approval dates, commencement and completion of construction, and operation of the digital billboards and digital banners. The City expects that construction of the digital billboards and digital banners will commence within six (6) months of execution of the Agreement with the commissioning of operation within eighteen (18) months. The schedule shall also include a timeline for the replacement of billboards and banners. The schedule shall include a written statement which provides information on current workload and how this project would be accommodated. 11. BUSINESS PROPOSAL AND FINANCIAL PLAN Proposer's projected revenue to City shall include the Company's best estimate of the revenue from advertising and the City's portion of that revenue based on a 25% share of the Company's estimated revenue. The revenue that the City can anticipate from contracting the services is part of the evaluation criteria. The bases and assumptions used to estimate the total projected gross revenue per year and over twenty-five (25) years shall be presented as part of the proposal. In addition, the anticipated number and location of the proposed digital billboards along the freeways as well as the number and location of digital banners within the City shall be provided based on a preliminary feasibility study. Similarly, the bases for the revenue from advertising at bus stops and bus shelters shall be estimated. The revenue from digital billboards, digital banners, bus stops and bus shelters shall be presented as three (3) separate line items with the associated bases and assumptions used in Page 14 of 20