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the calculation of the revenue for each. In addition, the following tables shall be completed and <br />submitted as part of the Proposal to provide additional details. <br />Table 1. Justification for the Selection of Billboard Sites and Projected Advertising Revenue. <br />Potential Digital Billboard <br />Advantages and <br />Projected <br />Projected <br />Comments(3) <br />Locations <br />Disadvantages(') <br />Annual <br />Gross <br />Gross <br />Revenue <br />Revenue(�) <br />Over 25 <br />Years <br />WELL 38 (SANTA ANA ZOO) <br />SANTA ANA WATER TOWER <br />SANTIAGO CREEK AT <br />BROADWAY <br />RIVERVIEW <br />LA VETA PARK <br />WELL 28 (SANTIAGO <br />ARCHERY RANGE), BACK TO <br />NATIVES, CROOKE <br />RESERVOIR <br />SA-7 AT RICHEY <br />WEST OF WARNER AT SR-55 <br />FULLER LOT <br />NORTHWEST OF GRAND <br />AND I-5 <br />WEST OF SANT ACLARA AT <br />1-5 <br />SOUTHWEST OF MCFADDEN <br />AT SR-55 <br />WEST OF ALTON AT SR-55 <br />(1) The basis for the selection of the top revenue generating sites taking into account other considerations such as environmental and <br />esthetic impacts, assurance for the adherence to City requirements and compliance with all rules and regulations for electronic signs <br />adopted by the Federal Highway Administration, United States Department of Transportation and the California Department of <br />Transportation (Caltrans). <br />(2) Total gross revenue in US dollars from advertising as projected per year. <br />(3) Any additional justification for the selected sites and the increase in the annual gross revenue over twenty-five (25) years. <br />Page 15 of 20 <br />