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Item 22 - Digital Billboards and Digital Banners
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04/19/2022 Regular
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Item 22 - Digital Billboards and Digital Banners
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4/5/2024 10:31:29 AM
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City Clerk
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Agenda Packet
Agency
Clerk of the Council
Item #
22
Date
4/19/2022
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CITY OF SANTA ANA <br />RFP NO.: 20-139 <br />DESIGN, CONSTRUCTION, MAINTENANCE AND MANAGEMENT <br />OF DIGITAL BILLBOARDS AND MANAGEMENT OF BUS SHELTERS AND STOPS <br />Table 1 — Digital Billboard Development Standards <br />St <br />and <br />Maximum Sign Area/Face <br />As allowed by Caltrans <br />Maximum Number of Faces <br />Two (2) <br />Maximum Height <br />60 feet(') <br />Spacina Between Billboards <br />1,000 feet (2) <br />Number of Vertical Supports <br />One Vertical Support (3) <br />Notes: <br />1. Measured from nearest adjacent curb level on the site on which the sign is constructed. <br />2. The minimum separation between billboards shall be one thousand (1,000) feet or <br />standards established by the Caltrans in effect at the time the permit is issued, <br />whichever is greater. <br />3. Only one architecturally concealed vertical support. <br />e. Design Standards <br />The City has the following design requirements for digital billboards: <br />i. The words "Santa Ana" shall permanently appear on the billboard structure in a size large <br />enough to be visible to drivers using the freeway. The precise location, size and font of <br />the words shall be determined by the approval authority. <br />ii. All ground -mounted equipment shall be screened from view at street level. The entire <br />site occupied by the billboard shall be appropriately landscaped with groundcover and <br />shrubs to the satisfaction of the approval authority. <br />iii. Each billboard must be oriented primarily for viewing from the freeway and shall be <br />oriented, and adequately shielded if necessary, to prevent the trespass of light and glare <br />upon any residential land use, including those in mixed -use districts, as exists on the date <br />of building permit issuance. <br />iv. The billboard shall utilize an innovative billboard format, shall creatively use the latest <br />in technology to ensure digital image quality, and shall use innovative architectural <br />features and materials. <br />v. All billboards shall plainly display and be visible from no less than one hundred (100) <br />feet, the name of Company maintaining contact information for said Company, and the <br />billboard's identification number. <br />vi. Billboards projecting over a driveway or drive aisle shall have a minimum clearance of <br />sixteen (16) feet between the lowest point of the sign and the driveway grade. <br />vii. No part of any billboard shall cross onto an adjacent property. <br />Page 4 of 18 <br />
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