Item 22 - Digital Billboards and Digital Banners

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CITY OF SANTA ANA RFP NO.: 20-139 DESIGN, CONSTRUCTION, MAINTENANCE AND MANAGEMENT OF DIGITAL BILLBOARDS AND MANAGEMENT OF BUS SHELTERS AND STOPS viii. Billboards projecting over a pedestrian walkway shall have a minimum clearance of twelve (12) feet between the lowest point of the sign and the walkway grade. ix. All billboards not projecting over drive areas or pedestrian walkways shall have a minimum clearance of twelve (12) feet between the lowest point of the billboard and ground level. f. Lighting and Display Requirements The following lighting and display requirements apply to the digital billboards: i. Signs shall produce a maximum 0.3 foot-candles over ambient light levels. ii. The display brightness shall be controlled by a photocell or light sensor that adjusts the brightness to the required level based on ambient light conditions without the need for human input. Use of other brightness adjustment methods, such as timer- or calendar - based systems, shall only be used as a backup system. iii. The display shall be factory -certified as capable of complying with the above brightness standards. Such certification shall be provided to the satisfaction of the Executive Director of the Planning and Building Agency, or his/her designee. iv. The sign owner shall provide to the City, upon request, certification by or compensation for an independent Company to verify that the brightness levels of the electronic billboard are in compliance with the requirements of this Section. v. All signs shall be equipped with a control system that, in the event of a display or control malfunction, "freezes" the display on either a single, unchanging message, or a blank screen. vi. Any sign area not comprising the electronic display panel is prohibited. This area includes, but is not limited to, static sign area, appendages, cutout letters, and figures. A frame surrounding the display panel up to twelve (12) inches in width shall be permitted; it shall not contain any sign copy or graphics and shall not count toward the sign area. vii. Where screen transitions are used, such transitions shall not give the appearance of moving text or images, and should use smooth effects, such as fades, rather than abrupt transitions. The sign copy shall not use flashing, intermittent or moving lights or produce the optical illusion of movement. viii. Each sign copy shall be displayed for a minimum of four (4) seconds. The still images may not move or present the appearance of motion and may not use flashing, scintillating, blinking, or traveling lights or any other means not providing constant illumination. Transition or blank screen time between one still image and the next may not exceed one (1) second. Page 5 of 18