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Item 22 - Digital Billboards and Digital Banners
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04/19/2022 Regular
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Item 22 - Digital Billboards and Digital Banners
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4/5/2024 10:31:29 AM
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City Clerk
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Agenda Packet
Agency
Clerk of the Council
Item #
22
Date
4/19/2022
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CITY OF SANTA ANA <br />RFP NO.: 20-139 <br />DESIGN, CONSTRUCTION, MAINTENANCE AND MANAGEMENT <br />OF DIGITAL BILLBOARDS AND MANAGEMENT OF BUS SHELTERS AND STOPS <br />ix. All digital billboards must comply with all applicable laws and regulations concerning <br />brightness, including, without limitation, California Vehicle Code Section 21466.5, and <br />as amended. <br />g. Prohibited Features <br />Digital billboards shall not contain any of the following features: <br />i. Moving parts. <br />ii. Appendages, cutout letters, or figures that protrude beyond the flat surface of the sign <br />face. <br />iii. Lights that flash, shimmer, glitter or give the appearance of flashing, shimmering or <br />glittering. Exceptions to this restriction include time, temperature and smog index <br />units. <br />iv. Walls or screens at the base of the sign which create a hazard to public safety or <br />provide an attractive nuisance. <br />V. Copy which simulates any traffic sign in a manner which confuses the public. <br />vi. Copy which duplicates any other content displayed on the sign. <br />vii. Devices which emit audible sound, or odor or particulate matter. <br />h. Maintenance and Monitoring <br />All digital billboards shall be equipped with immediate shut off functionality to <br />allow the sign to be disabled in the event of a malfunction. No person shall allow <br />any digital billboard located on property owned, occupied, or controlled by such <br />person to remain in a condition of disrepair for a period of more than fifteen (15) <br />days. A billboard shall be deemed to be in a condition of disrepair if it is in need of <br />replacement of defective or missing parts, has a broken or damaged sign face, or is <br />in need of repainting or cleaning in order to be brought into a reasonably slightly <br />and legible condition. <br />ii. All billboard operators shall submit a Lighting Monitoring Report to the Planning <br />Division upon installation, and at three-year intervals thereafter to confirm <br />conformance with the lighting requirements, herein. <br />iii. Complaints about lighting will be investigated by the City, and if determined <br />necessary by the Executive Director of the Planning and Building Agency, the <br />billboard operator shall provide an updated Lighting Monitoring Report within 72 <br />hours of the notice from the City. The City shall reserve the right to conduct digital <br />Page 6 of 18 <br />
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