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Item 22 - Digital Billboards and Digital Banners
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04/19/2022 Regular
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Item 22 - Digital Billboards and Digital Banners
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Agenda Packet
Agency
Clerk of the Council
Item #
22
Date
4/19/2022
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CITY OF SANTA ANA <br />RFP NO.: 20-139 <br />DESIGN, CONSTRUCTION, MAINTENANCE AND MANAGEMENT <br />OF DIGITAL BILLBOARDS AND MANAGEMENT OF BUS SHELTERS AND STOPS <br />g. Maintenance and Monitoring <br />i. All digital banners shall be equipped with immediate shut off functionality to allow <br />the sign to be disabled in the event of a malfunction. No person shall allow any <br />digital banner located on property owned, occupied, or controlled by such person to <br />remain in a condition of disrepair for a period of more than fifteen (15) days. A <br />banner shall be deemed to be in a condition of disrepair if it is in need of replacement <br />of defective or missing parts, has a broken or damaged sign face, or is in need of <br />repainting or cleaning in order to be brought into a reasonably slightly and legible <br />condition. <br />ii. All banner operators shall submit a Lighting Monitoring Report to the Planning <br />Division upon installation, and at three-year intervals thereafter to confirm <br />conformance with the lighting requirements, herein. <br />iii. Complaints about lighting will be investigated by the City, and if determined <br />necessary by the Executive Director of the Planning and Building Agency, the banner <br />operator shall provide an updated Lighting Monitoring Report within 72 hours of the <br />notice from the City. The City shall reserve the right to conduct digital banner lighting <br />measurements. If the measured luminance and/or illuminance exceed the data <br />presented in operator's Lighting Monitoring Report, the Endings of the City report <br />shall prevail. All costs shall be borne by the Company. <br />3. Bus Shelters and Bus Stops <br />In addition to the design, construction, maintenance and operation of digital billboards at freeway <br />locations and digital banners within the City, the scope of work includes advertising at bus shelters <br />and the operation, maintenance, cleaning of bus shelters and bus stops located within the <br />boundaries of the City of Santa Ana. <br />The Company will be responsible for repairing and maintaining existing bus shelters, bus stops <br />and all associated furniture. A design of the proposed shelter with all components, including the <br />advertisement panel, is included in ATTACHMENT 3: PROPOSED BUS SHELTER DESIGN in <br />the Appendix of this RFP. <br />The installation of City -supplied new bus shelter and bus stop furniture shall be the responsibility <br />of the Company from the day the Agreement goes into effect. <br />Currently, the City has 119 advertising bus shelters, 42 non -advertising bus shelters and 496 non - <br />advertising bus stops, with at least one associated trash container at each shelter or bench. Some <br />of the bus stops have only a trash container. A detailed inventory of the current bus stops and bus <br />shelters is included in ATTACHMENT 1: SCOPE OF WORK in the Appendix of this RFP. The goal <br />of the City is to provide at least one shelter or one bench at each Orange County Transportation <br />Authority (OCTA) bus stop in the City. The inventory could change and may not be exactly the same <br />at the time of the Agreement. The inventory should be field verified prior to the signing of the <br />Agreement. <br />Page 11 of 18 <br />
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