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Item 22 - Digital Billboards and Digital Banners
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04/19/2022 Regular
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Item 22 - Digital Billboards and Digital Banners
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City Clerk
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Agenda Packet
Agency
Clerk of the Council
Item #
22
Date
4/19/2022
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CITY OF SANTA ANA <br />RFP NO.: 20-139 <br />DESIGN, CONSTRUCTION, MAINTENANCE AND MANAGEMENT <br />OF DIGITAL BILLBOARDS AND MANAGEMENT OF BUS SHELTERS AND STOPS <br />From the 161 shelters, 119 are old and 42 are new. The old shelters will be replaced by the City <br />when funds become available and the Company will be responsible for their maintenance, repair <br />and operation. The installation of any shelters in addition to the current 161 shelters will be the <br />responsibility of the Company and their advertising, maintenance, repair, and operation will be the <br />responsibility of the Company. <br />In its design of bus stop and bus shelter program elements, the City's focus has been and remains <br />on the fundamentals, namely, shelter, shade, safety, and comfort. The City believes that thoughtful <br />design can respond to needs and provide multiple benefits for all those who share the sidewalks in <br />the City of Santa Ana. Design should be scalable considering site -specific space constraints and <br />varying levels of transit ridership. The installation of any device by Company without City's prior <br />approval is forbidden. <br />The Company should address the latest state-of-the-art amenities and the feasibility of <br />implementing them at the City's bus shelters and bus stops in their proposal. Furthermore, the <br />Company shall be responsible for all necessary coordination with OCTA to obtain any required <br />approvals by OCTA for the location of shelters and benches. Company will be responsible for <br />obtaining all electrical service permits from Southern California Edison (SCE) and for all metered <br />electrical charges. <br />a. Design Standards <br />i. The Company shall conform to and abide by all City and Orange County <br />ordinances, OCTA bus stop standards (including the (2004) Bus Stop Safety and <br />Design Guidelines) and all applicable state and federal laws (including the <br />requirements in the (2007) Caltrans's Bus Rapid Transit Handbook for <br />Partners). Where permits and/or licenses are required, it is the responsibility <br />of the Company to first obtain them from the regulatory agency having <br />jurisdiction. <br />ii. The Company shall permanently affix in a conspicuous area on each shelter <br />and/or bench an owner identification tag which includes the Company's business <br />name and 24-hour service telephone number. <br />iii. The Company shall conform to and abide by all applicable City regulations. <br />iv. Company shall employ or subcontract, for services, adequate personnel to <br />competently and timely meet all agreed on obligations. If the City determines, <br />at any time that the conduct of an employee or representative of the Company <br />or an authorized and approved subcontractor of the Company, while in <br />performance of its obligations, in the reasonable belief of the City, detrimental <br />to the interest of the City or the public, the City shall give written notice <br />thereof to the Company. Following the City's written notice therefor, the <br />Company shall take all reasonable actions necessary to correct such conduct <br />and prevent it from occurring in the future including, but not limited to <br />terminating such employee's work assignment within the City of Santa Ana. <br />Page 12 of 18 <br />
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