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collaboratively with street furniture will be an important aspect of this RFP and the proposers are <br />encouraged to address that in their proposals. <br />Nature of Work: <br />The City is seeking a qualified outdoor advertising company (Company) to design, construct, maintain <br />and operate digital billboards at locations adjacent to freeways and digital banners within the City. <br />The RPF also includes the requirement for the preparation of a preliminary feasibility study to <br />determine the optimal number of locations along freeways (I-5, SR-22 and SR-55) and City streets for <br />billboards and banners, respectively, and the projected annual revenue from all advertisement on <br />billboards, banners and panels (at bus shelters and bus stops). In addition to billboards at freeway and <br />banners at street locations, the City is requesting that the outdoor advertisement company provide <br />continuous maintenance and advertisement services at bus shelters and bus stops. A detailed Scope of <br />Work is included in ATTACHMENT 1: SCOPE OF WORK in the Appendix of this RFP. <br />Number of Proposals and Signature: <br />The submittal shall include four (4) bound hard copies, one (1) unbound hard copy and one (1) digital <br />file on a labeled USB Flash Drive (or equivalent). One of the hard copies shall be marked as <br />"ORIGINAL" and shall be signed by a company official with the power to bind the company and <br />submitted to the City of Santa Ana. <br />Proposal Evaluation and Rating: <br />The criteria for evaluating the proposals will take the following items into consideration: <br />• Company/Team Experience 25% <br />• Understanding of Need 25% <br />• Schedule 10% <br />• References 10% <br />• Projected Revenue 30% <br />The City has established a proposal review committee to evaluate the proposals based on the response <br />to the RFP, which includes adherence to outlined directions and format, and the City evaluation criteria <br />set forth above. A final score will be calculated for each submitted proposal and used to rank the <br />proposals. <br />Prevailing Wages: <br />In accordance with the California State Labor Code, prevailing wage rates apply. Copies of the <br />prevailing rate of per diem wages are on file with the Public Works Agency and shall be made available <br />to any interested party on request. <br />Term of Contract Agreement: <br />The term of the exclusive agreement shall be for twenty-five (25) years with the possibility for up to <br />two five (5) year extensions or as agreed on during the contract negotiations. <br />Page 6 of 20 <br />