Item 22 - Digital Billboards and Digital Banners

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Additional terms of agreement are outlined in the Standard Agreement, as contained in ATTACHMENT 5: in the Appendix of this RFP. In addition to the Standard Agreement, to be considered, the Company must meet the following minimum requirements applicable to digital billboards, digital banners, bus shelters and bus stops. The Company shall pay City twenty-five (25%) of the advertising revenue realized from all signs associated with the digital billboards, digital banners and bus shelter panels developed pursuant to an agreement between the Company and City. The City is willing to negotiate the above -stated percentage of the advertising gross revenue if other substantial benefits to the City and community are presented. Company shall make the signs and banners available for up to 10% of the advertising time for public service messaging, at no cost to City, spread over each operational day. Company shall allow the City or other designated authorities to preempt digital advertisements with emergency alerts or information at no cost. The Company shall also offer a 50% discount during 20% of the advertising time spread over each operational day for local businesses wishing to advertise their products and services on the City banners. This discount does not apply to freeway billboards. The Company shall, at least four (4) times per year, for at least twenty-eight (28) calendar days each time, display at least one (1 ) public service announcement in lieu of paid advertising in up to sixteen (16) bus shelters identified by the City or 10% of the total number of bus shelters under the agreement. In addition, the Company must meet the following minimum requirements applicable to digital billboards and digital banners as well as to bus shelters and bus stops. a. Digital Billboards and Digital Banners Company shall include a "City of Santa Ana" identification sign on each side of the sign structure in a form approved by the City, which must also be maintained for the term of the agreement. The proposed digital billboards and digital banners shall continue to be maintained and upgraded to the most current technology throughout the term of the agreement. In addition, a schedule shall be included for the replacement of the proposed digital billboards and digital banners. b. Bus Shelters and Bus Stops The City reserves the right to install additional bus shelters and furniture as funding becomes available. New shelters with advertisement panels will be added to the inventory of bus shelters and they would be subject to the terms of the agreement. A detailed design for the proposed shelters is included as ATTACHMENT 1: SCOPE OF WORK in the Appendix of this RFP. Whenever a reference is made to bus shelters or bus stops throughout this REP document, it should be understood that all of the associated furniture items listed below could be included: • Benches • Trash receptacles • Ad panels Page 7 of 20