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Public Works Agency <br />www.santa-ana.org/pw <br />Item # 21 <br />o`7, City of Santa Ana <br />20 Civic Center Plaza, Santa Ana, CA 92701 <br />Staff Report <br />April 5, 2022 <br />TOPIC: Assistance with Outreach Campaigns and Collateral Materials for Public Works <br />Agency Projects and Programs <br />AGENDA TITLE <br />Approve an Agreement with Straightline Communications, LLC for Marketing and Graphic <br />Art Services in an Amount Not to Exceed $600,000, for a Five -Year Term (Non -General <br />Fund) <br />RECOMMENDED ACTION <br />Authorize the City Manager to execute an agreement with Straightline Communications, <br />LLC to provide as -needed assistance with development of outreach campaigns and <br />collateral materials for performing community outreach and engagement leading to the <br />effective delivery of projects and programs in an amount not to exceed $600,000 for a <br />three-year term beginning April 5, 2022, and expiring April 4, 2025, with an option of one <br />two-year extensions, subject to non -substantive changes approved by the City Manager <br />and City Attorney. <br />DISCUSSION <br />The Public Works Agency recognizes the importance of community outreach as well as <br />effective communications and branding throughout the city. Community outreach is <br />essential in keeping the public informed of projects that impact residents and businesses, <br />and engage the community. The outreach project campaigns include, but are not limited <br />to, critical announcements on infrastructure impacts, initiative programs such as the <br />Neighborhood Block Transformation Contest, on -going educational programs, community <br />events and meetings, social media and website content, and marketing and advertising <br />materials. The value of consistent outreach to the community is priceless. <br />Approval of this item will allow the City to retain a marketing and graphic art services <br />consultant to provide effective outreach strategies and materials for Public Works <br />projects. The selected consultant shall provide, at the request by staff, marketing <br />strategies and develop digital and print media, including collateral materials such as <br />brochures, event or project flyers, and web -based content, as needed. <br />On September 28, 2021, the Public Works Agency released Request for Proposals No. <br />21-096 (RFP) on the City's online procurement portal. Thirteen vendors submitted <br />