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Agreement for Outreach Campaigns and Collateral Materials <br />April 5, 2022 <br />Page 2 <br />proposals. However, one proposal was disqualified. The remaining 12 proposals were <br />evaluated by a five -member committee and ranked based firm/team experience, <br />understanding scope of services, relevant project experience, references, and fee. The <br />final rankings are as follows: <br />Firm <br />City <br />Straightline Communications, LLC <br />Sherman Oaks <br />S. Groner Associates <br />Long Beach <br />MIG, Inc. <br />San Diego <br />Alliance Outreach, LLC <br />Orange <br />Circlepoint <br />Orange <br />JPW Communications <br />Carlsbad <br />Klein and Klein, Inc. <br />Mission Viejo <br />We The Creative <br />San Juan Capistrano <br />Park Circle Technologies, LLC <br />Short Hills, New Jersey <br />Copy & Design <br />Long Beach <br />Global Urban Strategies, Inc. <br />Alhambra <br />Cogs & Marvel <br />San Francisco <br />Staff recommends entering into an agreement with Straightline Communications LLC to <br />provide outreach and public relations support for Public Works projects and programs <br />(Exhibit 1). Their proposal demonstrated a clear understanding of the agency's needs <br />and they have extensive experience in performing similar services for the City of Santa <br />Ana. <br />ENVIRONMENTAL IMPACT <br />There is no environmental impact associated with this action. <br />FISCAL IMPACT <br />The requested agreement will provide $120,000 annually for outreach and public relations <br />services, for a total compensation not to exceed $600,000, for a three-year term and <br />optional two-year extension. $60,000 will be budgeted each year in the Public Works <br />Administrative Services, Contract Services -Professional account (No. 10117601-62300), <br />with $25,000 being made available from the Fiscal Year 2021-22 Budget. Additional <br />contract authority of $60,000 annually is identified for projects utilizing Capital <br />Improvement funds or other special funding sources. For these projects, Public Works <br />Agency staff must receive Finance and Management Services Agency approval of <br />funding and accounts to be used to ensure funds are available under the authorization <br />and shared aggregate limit of $600,000. Upon successful completion of the fiscal review, <br />