Item 22 - State Legislative Advocacy Services

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CITY OF SANTA ANA RFQ No. 22-005 State Legislative Advocacy Services Page 3 of 29 I. BACKGROUND The City of Santa Ana is a 27-square mile, ethnically diverse city located 35 miles south of Los Angeles and roughly ten miles inland from the Pacific Ocean. With a total population of over 335,000, Santa Ana is Orange County’s second largest city and serves as the county seat. The City comprises more than 60 distinct neighborhoods. The Santa Ana Unified School District is the local school district that serves the majority of our community. Additionally, there are six neighboring school districts that serve portions of the City including Garden Grove, Tustin, Orange, Irvine, Newport-Mesa, and Huntington Beach Unified School Districts. Incorporated in 1886, Santa Ana has established itself as Orange County’s government powerbase and is colloquially known as Downtown Orange County. Santa Ana's centralized location places the City less than 30 minutes from most Southern California destinations, including four airports. Its density and transportation infrastructure enable residents and employees to embrace a sustainable lifestyle by commuting to work via bus, train, bicycle, or on foot. This convenience attracts a diverse population that appreciates Santa Ana's distinctive housing choices, energetic nightlife, and cultural amenities like the Artist’s Village, Discovery Cube Orange County, Heritage Museum of Orange County, the Santa Ana Zoo at Prentice Park, and more. Santa Ana has a large and diverse business base, with over 30,000 businesses who employ over 150,000 people. Santa Ana is the corporate headquarters of several large companies, including Behr Paint and First American Financial Corporation. In 2016, Standard and Poor’s assigned the City of Santa Ana an AA issuer credit rating. Although Santa Ana has proven to be resilient and adaptable, it is prudent that the City of Santa Ana continue to carefully leverage its legislative priorities for the purpose of advocacy efforts at the local, regional, state and federal level to assist with recovery efforts and to continue to improve service delivery. II. PROJECT PURPOSE The City of Santa Ana is seeking statements of qualifications from qualified firms to provide state legislative advocacy services. The firm works under the policy direction of the Mayor and City Council and is administratively responsible to the City Manager. The principal responsibility of the firm will be to provide state legislative advocacy services on the City’s behalf and achieve positive outcomes as outlined in the Scope of Services below. III. SCOPE OF SERVICES The services are fully described in Exhibit A, Scope of Services, which is attached hereto and incorporated herein. IV. TERM OF AGREEMENT The term of the agreement is three (3) years. The City may, at its discretion, extend the agreement with the same or more limited scope of required services for up to one (1) additional three-year term, contingent upon direction of the City Manager.