Item 17 - On -Call Transportation and Traffic Engineering Services

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TRAVEL DEMAND MODELING/FORECASTING • Model Development Q Iteris has a reputation as an industry leader for its expertise in • Model Calibration and travel demand model application and special purpose focused Validation modeling for multimodal travel, heavy duty truck, rail, BRT, ports and • Customization airports, and active transportation demand forecasting. Iteris staff have • Tour -based Models worked closely with various regional and subregional agencies • Trip Generation, including SCAG, ATAM, VCTC, Metro, OCTA, RCTC, WRCOG, and Distribution and SBCTA for over 25 years in the development and application of some Assignment of the largest and most intricate travel demand models. Iteris has also • Special Generators developed city-wide models for General Plan Circulation Elements and • Transit Modeling special studies for over 30 local agencies; complex highway and transit • Model Installation corridor models for interchange and alignment studies; and subregional • Model Applications and area -wide models. Iteris staff specialize in the development of and Scenarios county -wide and city-wide models, including the development of the • Agency Staff Training current ATAM, Ventura County, Riverside County, and Imperial County models. Most importantly, Iteris developed and has maintained the • Modeling Research current ATAM model for nearly 10 years, and has used it to support multiple development projects. TRAVEL DEMAND MANAGEMENT (TDM) • TDM Ordinance q TDM strategies reduce the number of vehicles travelling on Development roadways by promoting alternatives to driving alone. These • Last -Mile and Trip alternatives include rail and bus transit, ridesharing options like carpools Reduction Analyses and vanpools, and active transportation options like bicycling and • Curb Utilization Plans walking. Higher -occupancy travel modes such as rail transit, lanes for • Advanced Intellegent HOV, and managed lanes do more than reduce demand by single- Transportion System occupant vehicles; they also have the capacity to transport a larger • Micro -Transit number of people. TDM programs improve mobility, accessibility, and air • Park and Ride quality. Changes in technology, the workplace, business travel, and Facilities personal travel are changing the travel behavior in communities which will create both challenges and opportunities. The Iteris Team provides policy support to agencies developing TDM programs through development requirements or incentives by providing expertise in the followings areas, but not limited to micromobility planning; neighborhood electric vehicle planning; emerging technologies/advanced ITS; TDM studies, plans and pilot projects; commuter policies and programs technical support; market research; marketing and branding; and airport access strategies. PARKING ANALYSIS AND STUDIES • Parking q Iteris provides a broad range of consulting services related to Supply/Demand parking facilities, supply and demand studies; facility layout and Analysis design; access and control plans; site selection; and parking • Parking Planning and management. Iteris staff has also prepared numerous parking studies Policy Reviews and relevant at the City and neighborhood level, ranging from parking Studies demand and capacity analyses for large projects and downtowns, • Demand shared parking demand projections for new projects and site Management redevelopments, on -street parking policy review, parking facility design Analysis and circulation, and parking demand mitigations as part of the suite of • Parking Operations, transportation demand management (TDM) strategies. The Iteris team Santa Ana, On -Call Transportation & Traffic Engineering Services (RFP No. 21-125) Iteris, Inc. 17