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Table 2. Justification for the Selection of City Banners Sites and Projected Advertising Revenue. <br />Proposed Location for <br />Basis for <br />Projected <br />Projected <br />CommentsM <br />Digital BannersM <br />Selection(2) <br />Annual Gross <br />Gross <br />RevenueM <br />Revenue <br />Over 25 <br />Years <br />Location 1: <br />Location 2: <br />Location 3: <br />Location 4: <br />�l The City has envisioned the installation of up to four new digital banners within the City. However, if Company recommends adding <br />banners in addition to the four envisioned by the City, justifications must be presented. <br />(2) The basis for the selection of the top revenue generating sites taking into consideration other considerations such as environmental <br />and esthetic impacts, assurance for the adherence to City's requirements and compliance with all rules and regulations for electronic <br />signs adopted by the Federal Highway Administration and the United States Department of Transportation. Traffic studies are available <br />and can be provided upon request. <br />(3) Total gross revenue in US dollars from advertising as projected per year. <br />(4) Any additional justification for the selected sites, any potential concern from local associations for the proposed locations of the <br />digital banners and the increase in the annual gross revenue over twenty-five (25) years. <br />Table 3. Projected Advertising Revenue from Bus Shelters. <br />Projected Gross RevenueM <br />Comments(2) <br />Per Year <br />Over 25 <br />Years <br />Per Bus <br />Shelter <br />Total gross revenue in US dollars from advertising as projected per year, over 25 years and per bus shelter. <br />(2) Any additional comments in support of the projected gross revenue from advertising. <br />Page 16 of 20 <br />