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• Customer Feedback and Complaints <br />• Surveys <br />• Customer Returns <br />• Lost Customers <br />• Direct Communication with Customers <br />Director of Sales is responsible for ensuring that the collected customer satisfaction data is <br />appropriately tracked and maintained. Customer satisfaction data serves to assess the overall <br />performance and continual improvement of the quality management system. <br />Customer feedback (including customer satisfaction measurement data and customer <br />complaints) is utilized in the Management Review Process <br />9.2. Internal Audit <br />Powers Bros. plans and conducts internal audits at planned intervals according to Internal Audit <br />Procedure (QMSP-111) for the following purposes: <br />• To verify whether quality activities and related results comply with planned arrangements, to the <br />requirements of this International Standard, and quality management system requirements <br />established by Powers Bros. <br />• To determine the overall effectiveness of the duality management system as implemented and <br />maintained. <br />Management Representative plans the annual audit program according to Audit Procedure <br />(QMSP-111) and Internal Audit Log (QMSF-311), which identifies when each element or <br />process of the quality management system will be audited. Every element or process of the quality <br />management system is audited at a enininlum of once per year. <br />An individual element or process may be audited additionally, based upon the importance and <br />status of the element or process and the results of previous audits. <br />The Management Representative is responsible for organizing and coordinating the internal <br />audit to ensure that the audit criteria, scope, frequency, and methods are defined, and that the <br />following requirements are met: <br />• Definition of audit responsibilities <br />• Definition of requirements for planning and conducting the audit. <br />• Assurance of auditor independence. <br />• Recording of audit results <br />• Communication of audit results to management <br />