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Item 18 - Agreement for Police Department Public Awareness Campaigns
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Item 18 - Agreement for Police Department Public Awareness Campaigns
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City Clerk
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Agenda Packet
Agency
Clerk of the Council
Item #
18
Date
9/21/2021
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<br /> 25 <br /> <br />Santa Ana shall: <br />a. Provide any relevant databases in its possession to be added to the newly established <br />database. <br /> <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task <br />description above and when the Santa Ana Project Manager signs the task completion letter. <br />Planned completion and invoicing will be at the end of September 2021. <br /> <br /> <br />TASK 2-B: NEWSLETTER DISTRIBUTION <br /> <br />Objective: Establish ROC newsletter as a trusted resource for stakeholders to receive emergency <br />preparedness information and relevant updates. <br /> <br />Task Description: Develop newsletter template, elements and set distribution frequency. This <br />includes all aspects related to the curation of a newsletter including but not limited to writing <br />copy and generating graphics. <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop the newsletter format and distribution schedule and seek approval of Santa Ana <br />Project Manager. <br />b. Execute newsletter distribution in accordance with the approved plan. <br /> <br />Santa Ana shall: <br />a. Approve newsletter plan and approve subsequent newsletters before public distribution. <br /> <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task <br />description above and when the Santa Ana Project Manager signs the task completion letter. <br />Planned completion and invoicing will be at the end of February 2022. <br /> <br />TASK 3: READY OC WEBSITE REFRESH <br /> <br />Objective: Refresh Ready OC Website to improve user experience, navigability and to meet the <br />needs of the new digital strategy. <br /> <br />Task Description: <br />Evaluate, propose modifications and update Ready OC Website. This includes but is not limited <br />to: finding technical problems, removing outdated links, adding content and installing an email <br />collector for the new newsletter distribution strategy. This includes an SEO evaluation to ensure <br />the website is search engine friendly. <br /> <br />Responsibilities:
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