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Item 18 - Agreement for Police Department Public Awareness Campaigns
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Item 18 - Agreement for Police Department Public Awareness Campaigns
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City Clerk
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Agenda Packet
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Clerk of the Council
Item #
18
Date
9/21/2021
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<br /> 39 <br />This task is considered complete upon the completion of the deliverables detailed in the task <br />description above and when the Santa Ana Project Manager signs the task completion letter. <br />Planned completion and invoicing will be at the end of November 2021. <br /> <br />TASK 8: MICRO CAMPAIGN: EMERGENCY KITS <br /> <br />Objective: Plan, develop and outline micro-campaign concept for residents to easily assemble a <br />five-gallon ROC emergency preparedness bucket at various locations throughout the county. <br />These potential partners and community stakeholders could range from Lowes, Home Depot, etc. <br />to elected officials’ offices, outposts, foodbanks, etc. <br /> <br />Task Description: <br />See sub-tasks for specifics. <br /> <br />Responsibilities: <br />See sub-tasks for specifics. <br /> <br />Completion Criteria: <br />This task is considered complete when all budgeted sub-tasks have been completed in their <br />respective entirety. <br /> <br />TASK 8-A: MICRO CAMPAIGN: EMERGENCY KITS: DEVELOP MESSAGINGS & <br />OUTREACH STRATEGY <br /> <br />Objective: Plan and develop a messaging and outreach strategy to increase the numbers of <br />residents who are assembling a five-gallon ROC emergency preparedness bucket at various <br />locations throughout the county. <br /> <br />Task Description: Develop an outreach and messaging strategy to increase awareness amongst <br />residents to assemble a five-gallon ROC emergency bucket. <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Create an outline for messaging and outreach to support our campaign’s efforts to <br />increase public awareness for preparedness. <br />b. Provide messagings options and taglines for marketing/advertising <br /> <br />Santa Ana shall: <br />c. Provide approval of messaging and outreach strategy <br /> <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task <br />description above and when the Santa Ana Project Manager signs the task completion letter. <br />Planned completion and invoicing will be the end of September 2021. <br />
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