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<br /> 54 <br />EXHIBIT B <br /> <br />If You See Something, Say Something (S4) – OC Initiative <br /> <br />FY21 S4 STATEMENT OF WORK <br /> <br /> <br />General Information: <br /> <br />The following Statement of Work (SOW) defines the principal activities and responsibilities of all <br />parties for public outreach services to support the See Something Say Something (S4) Emergency <br />Preparedness Campaign. This scope of work shall stand as an agreement between the City of Santa Ana <br />(here-in-after Santa Ana) and Communications LAB (here-in-after Comm LAB) for the contracted <br />period. <br /> <br />Comm LAB will supply the following services: <br /> <br />Marketing: <br />· Brand Management <br />· Collateral (kids books, brochures) <br /> <br />Digital Communications <br />· Website <br /> Site content updating <br /> Site optimization <br /> Site maintenance <br />· Newsletter Database Development <br />· Social Media <br />c. Content Development <br />d. Graphic Design <br />· Text Message Strategy <br /> <br />Advertising: <br />· Social/Search ads <br />· Paid Advertising <br /> <br />Media: <br />· Broadcast news promotions <br />· Media/corporate promotions <br />· Publicity Service Announcements (PSA) <br />· Media Training <br />· Public Information Support (S4) <br /> <br />Outreach-Education-Partnerships: <br />· Local Stakeholder Outreach <br />· Elected Officials Outreach <br />· Partner Outreach <br />· Citizen and faith-based outreach <br /> <br />Project Management