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<br /> 58 <br /> <br />TASK 2-A: NEWSLETTER DATABASE COLLECTION STRATEGY <br /> <br />Objective: Establish a robust database of stakeholders to distribute newsletters, updates and relevant <br />information. <br /> <br />Task Description: Develop a mechanism to collect contact information from Orange County <br />stakeholders interested in receiving news from S4. The collector will include: <br />a. Email address <br />b. City of residence <br />c. Zip Code <br />d. Opt-in consent statement <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Add an email collector to the S4 website where stakeholders can register to receive newsletters <br />and updates. Maintain and update the newsletter database accordingly. <br />b. Create a newsletter design with routine topics to be included <br />c. Present draft newsletter to the Santa Ana PD project manager for approval. <br /> <br />Santa Ana shall: <br />a. Provide any relevant databases in its possession to be added to the newly established database. <br /> <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of October 2021. <br /> <br />TASK 2-B: NEWSLETTER DISTRIBUTION <br /> <br />Objective: Establish S4 newsletter as a trusted resource for stakeholders to information and relevant <br />updates. <br /> <br />Task Description: Develop newsletter template, elements and set distribution frequency. This includes <br />all aspects related to the curation of a newsletter including but not limited to writing copy and generating <br />graphics. <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop the newsletter format and distribution schedule and seek approval of Santa Ana Project <br />Manager. <br />b. Execute newsletter distribution in accordance with the approved plan. <br /> <br />Santa Ana shall: <br />a. Approve newsletter plan and approve subsequent newsletters before public distribution. <br /> <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of February 2022.