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<br /> 59 <br /> <br />TASK 3: S4 WEBSITE RE-FRESH <br /> <br />Objective: Refresh S4 Website to improve user experience, navigability and to meet the needs of the <br />new digital strategy. <br /> <br />Task Description: <br />Evaluate, propose modifications and update S4 Website. This includes but is not limited to: finding <br />technical problems, removing outdated links, adding content and installing an email collector for the <br />new newsletter distribution strategy. This includes an SEO evaluation to ensure the website is search <br />engine friendly. <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Review S4 Website and identify any immediate modifications and updates needed. <br />b. Seek approval from Santa Ana Project Manager to make modifications. <br /> <br />Santa Ana shall: <br />a. Approve website refresh recommendations. <br /> <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and when the Santa <br />Ana Project Manager signs the completion letter for each subtask noted below. <br /> <br />TASK 3-A: S4 WEBSITE AUDIT & TIMELINE FOR TRANSITION <br /> <br />Objective: Assess areas to improve, growth and increase credibility of the S4 website. <br /> <br />Task Description: <br />a. Conduct an exhaustive content and technical audit of the S4 Website. Assess page structures, <br />navigability, accessibility and analytics. <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Evaluate website components, website traffic and insights for growth opportunities. <br /> <br />Santa Ana shall: <br />a. Review audit and approve timeline for transition. <br /> <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of August 2021. <br /> <br />TASK 3-B: S4 WEBSITE SITE MAP & FRAMES <br /> <br />Objective: Based on team input and long-term strategy, staff will create an outline of the new website’s <br />navigation “site-map” as well as an outline of the site’s main pages. <br /> <br />Task Description: