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<br /> 74 <br />Develop and implement media promotions including, but not limited to advertising and/or online <br />promotions, video PSA creation and media outreach to local outlets to direct OC residents to commit to <br />preparedness steps. Task includes ongoing measurement and tracking of promotional elements. <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Plan, develop and produce the video with approval from the Santa Ana Project Manager <br />b. Execute distribution in accordance with approved plans <br /> <br />Santa Ana shall: <br />a. Approve initiative concepts, production and distribution plan <br /> <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of April 2022. <br /> <br />TASK 10: COMMUNITY & CITIZENS OUTREACH <br /> <br />Objective: Develop and implement ongoing community and citizens’ outreach at targeted community, <br />emergency preparedness, faith-based and other designated events and/or location to increase S4 <br />preparedness messaging. <br /> <br />Task Description: <br />See sub-tasks for specifics. <br /> <br />Responsibilities: <br />See sub-tasks for specifics. <br /> <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and when the Santa <br />Ana Project Manager signs the completion letter for each subtask noted below. <br /> <br />TASK 10-A: COMMUNITY & CITIZENS OUTREACH (FALL 2021) <br /> <br />Objective: <br />Develop and implement ongoing community and citizens’ outreach at targeted community, emergency <br />preparedness, faith-based and other designated events and/or location to increase S4 preparedness <br />messaging. <br /> <br />Task Description: <br />Calendar, staff and manage outreach briefings, virtual events, etc. to targeted community <br />organizations/groups. <br /> <br />Activities include: <br />a. Outreach List and Calendar - create and manage a master annual calendar for any local <br />organization/group to provide information, tools, resources, etc. for emergency preparedness. <br /> <br />Responsibilities: <br />Comm LAB shall: