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<br />807 Sprucelake Drive, Harbor City, CA 90710
<br />Tel: 323-776-9423
<br />swilliams@ice-america.com
<br />Ice-America.com
<br />
<br />23
<br />807 Sprucelake Drive
<br />Harbor City, CA 90710
<br />323-776-9423
<br />Production Price List
<br />Event Production 1.4
<br /> PRICE LIST / PRODUCTION BUDGET
<br />CATEGORY SUMMARY
<br />Project No:Event Production Price List 1.4 Prepared By:SWW Product:Ice Rink Production
<br />Title:Santa Ana Holiday Festival Date:7/2 Purpose:recreational ice rink installation
<br />Production Dates:TBD Revised:8/11
<br />Location:Plaza of the Flags, Santa Ana, Orange County, CA Actual:
<br />Open Dates:Dec 8, 2021 - Jan 2, 2022
<br />PRODUCTION DESCRIPTION:Production of holiday event and enhancements
<br />Shipping & transportation, installation, management
<br />Optional Production elements: marketing, décor/lighting, food & beverage, performances, market, activities
<br />NOTES:Also included options: subcontractor/vendor management, maintenance
<br />ASSUMPTIONS:Budget is based on: 4-week event
<br />Not included in this budget:
<br />tax, permits, electricity, water, toilets, trash, internet, on-site storage
<br />PROJECTED REVENUE:
<br />Low High
<br />1 Marketing & Promotions 25,000$ 75,000$
<br />Event Sponsorship Net Revenue 25,000$ 75,000$ potential event sponsorship income
<br />2 Food & Beverage 5,000$ 25,000$
<br />Vendor rev/share 5,000$ 25,000$ potential revenue share from food and beverage vendors or direct
<br />5 Holiday Market 6,000$ 25,000$
<br />Vendor rev/share 2,500$ 10,000$ potential fees for market booths or rev/share
<br />Village sponsorships 3,500$ 15,000$ potential sponsorships for village houses
<br />6 Activities 14,000$ 32,500$
<br />Trackless Train 10,000$ 17,500$ potential revenue from train ride admission sales
<br />Inflatable Slide 2,500$ 7,500$ potential revenue from slide admission sales
<br />Face Painting / Balloons 1,500$ 7,500$ potential revenue from face painting and balloon sales
<br />EVENT PROJECTED REVENUE 50,000$ 157,500$ includes items listed in all totals above only
<br />EXPENSES:
<br />Unit Price No.Term Total Price
<br />1 Marketing & Promotions 94,980$
<br />Agency Fee (PR & Marketing 16,850$ 1 1.20 20,220$ provision of:PR Management, Marketing Management
<br /> includes all Agency PR & Advertising Scope Overview in attached proposal
<br />Creative Support 95$ 40 1.20 4,560$ estimated creative support
<br />Social Media Agency Fees 5,000$ 1 1.20 6,000$ recommended social media agency scope as per proposal
<br />Influencer Program Agency Fees 3,500$ 1 1.20 4,200$ recommended influencer program agency scope as per proposal
<br />Ad Buys 50,000$ 1 1.20 60,000$ recommended minimum ad buy budget
<br />2 Food & Beverage 28,250$
<br />F&B Infrastructure 5,000$ 1 1 5,000$ estimated expense for set up & back of house
<br />Seating & Tables 6,500$ 1 1 6,500$ estimated expense for tables and benches for eating/drinking patrons
<br />On--Site F&B Manager /1,750$ 1 5.00 8,750$ sourcing and overseeing on site vendors for hot chocolate, food, etc.
<br /> Food Trucks/Vendors Manager -$ includes: sourcing and overseeing temporary food truck visits and schedule
<br />F&B Cleaning 25$ 2 160 8,000$ hourly cleaning of food & beverage area
<br />3 Lighting, Decorations, Holiday Village 54,900$
<br />Design & Build Village 15,000.00$ 1 1 15,000$ estimate - design and build of village façade
<br />Holiday Lighting 25,000.00$ 1 1 25,000$ budget for subcontractor holiday lighting display
<br />Christmas Tree 14,900.00$ 1 1 14,900$ estimate - 20' christmas tree in center island
<br />4 Performances & Appearances 36,115$
<br />Performance Manager 1,750$ 1 4 7,000$ weekly rate for performance manager
<br /> Local Performances -$ -$ includes sourcing, coordination, and management of local performances
<br />Santa Appearances 50$ 3 26 3,900$ 21 x weekly Santa appearances
<br />Skating Mascot 45$ 2 26 2,340$ 14 x weekly appearances of skating characters
<br />Mrs. Claus Appearances 50$ 3 26 3,900$ 21 x weekly Storytime with Mrs. Claus appearances
<br />Guest Performances 10,000$ 1 1 10,000$ optional budget for celebrity guest performances
<br />Stage & Equipment 1,795$ 1 5 8,975$ package including stage, additional audio, steps, microphone
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