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investment products and services to institutional accounts globally. Our sales desk has also been <br />instrumental to our #1 league table ranking over the last nine consecutive years. <br />■ Fully Integrated Taxable Distribution: Unlike many firms that abdicate the marketing and pricing of taxable <br />municipal bonds to their high-grade corporate desk, the BofA municipal desk partners with our corporate <br />desk to access a broader investor base and leads the marketing and underwriting itself on behalf of our <br />municipal clients, culminating in seamless integration with traditional taxable buyers. As a leading <br />underwriter of high-grade corporate bonds, syndicated loans and private placements, we are well positioned <br />to market the City's bonds to investors in the corporate/taxable space. <br />■ Power of Global Connections: Finally, BofA is one of a select few of truly global firms. With operations in <br />each of the major metropolises around the globe, our underwriting desk is fully equipped to tap into the <br />insights offered from our foreign sales and trading desks should international buyers become interested in <br />the City's sale. The potential large size of the City's offering makes it a candidate for marketing to <br />international investors. Unlike some competitors, BofA has the ability to receive orders directly off its <br />municipal underwriting desk from foreign investors. Further, BofA's global footprint ensures that we have <br />pre-existing relationships with law firms in foreign jurisdictions that can quickly approve of the various <br />international "blue sky" disclosures required for the City to pursue an international marketing campaign. <br />■ Retail Platform: BofA has one of the industry's largest and most extensive retail distribution networks, <br />comprised of 683 domestic branch offices supported by 17,442 retail financial advisors. With over 7 million <br />individual investors and nearly $3 trillion in retail assets under management, municipal securities represent <br />the #2 product sold by BofA to retail investors. <br />Through our vast distribution network and taxable underwriting experience, BofA has delivered substantial orders <br />on POB financings. For example, BofA garnered orders from 76 unique investors on the City of Riverside's $432 <br />million POBs, including orders from municipalities, insurance companies, bond funds, money managers, and <br />individual retail. <br />Key Investor Targets. In marketing the City's proposed bonds, BofA would canvas a broad universe of investors <br />with particular focus on the following: <br />■ International Investors: BofA is seeing increasing international interest in taxable municipal financings. The <br />City's offering may be attractive to international investors given the large issue size and strong ratings. <br />■ Municipalities: We would target municipalities who will be active mostly in the first five years of the curve. <br />Depending on market conditions, BofA may recommend that priority be given to municipalities. <br />■ Life, Property and Casualty Insurers: These investors can purchase sizable amounts and typically prefer long- <br />dated structures. They will be key targets for the proposed sale and likely would participate through the final <br />maturity of the City's POBs. <br />■ Top Holders of 'AA' Rated POBs: Top holders of other highly rated taxable California POBs nationally would be <br />an additional target for the City's sale. Notably, top holders of California taxable 'AA' rated POBs who do not <br />hold any of the City's general fund obligations include BlackRock, Wellington, Goldman Sachs, 40186 Advisors <br />and Hartford among others. <br />■ Existing and Top LRB/COP Holders: Targeting existing holders of the City's outstanding bonds will build the <br />base of an order book, as these investors already are knowledgeable of the credit and may look to substantiate <br />their holdings. We also would target top California taxable LRB/COP holders who are familiar with California <br />general fund credits. <br />Institutional Marketing Plan. Given the taxable nature and large par amount of the City's proposed financing, <br />we expect institutional investors to build a strong base of investor demand for the City's bonds. Below are <br />strategies we would employ to market to institutional accounts: <br />® International Disclosure: To expand the investor base, the City's POS may include an "international wrapper". <br />International language in the POS would allow the City to distribute bonds internationally at minimal cost. <br />Ignite Early Conversations with EMMA Notice: We recommend that the City post a "Notice of Potential Bond <br />Sale" on EMMA once a plan of finance has been ironed out. At that point, our underwriters can direct key <br />investor targets we have identified, to the public EMMA notice and facilitate preliminary conversations. <br />1Wiil_19 1 Page 7 BofA SECURITIES ���� <br />