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Appeal Application Nos <br />January 19, 2021 <br />Page 12 <br />2020-03 and 2020-04 — Central Pointe Mixed -Use Development <br />services of two economic consultants, The Concord Group and RSG, to prepare a <br />market and fiscal impact analysis for the Project. To validate the findings of the <br />analysis, the City retained AECOM to peer review the applicant's study. <br />The applicant's study noted that the proposed 15,130 square feet would be <br />sufficient to serve the Project and MEMU area. The City's peer review estimates <br />that the Project could support between 10,000 and 21,000 square feet of <br />commercial space; therefore, the proposed 15,130 square feet is within this range. <br />Additionally, the proportion of commercial space to the overall size of the <br />development is similar to the proportions approved for nearby mixed -use projects. <br />The Project proposes 2.6 percent of the total building square footage as <br />commercial space. The three mixed -use projects within a half -mile of the Project <br />site either under construction or in the pipeline (The Madison, AMG First Point, <br />and Elan) provide a similar proportion of commercial space at 1.4 to 3.5 percent of <br />the total building square footage, while the Nineteen01 project provided a lower <br />ratio. This site is approximately '/2 mile from Seventeenth Street, a main <br />commercial corridor which contains a mixture of commercial uses, such as <br />restaurants, dry cleaners, service stations and supermarkets. Additionally, a retail <br />center located south of the site on East Fourth Street, although partially vacant, <br />also provides retail opportunities in the MEMU zone. <br />Finally, a Traffic Impact Analysis was prepared for the proposed Project and <br />reviewed by the City's Public Works Agency. The recommendations of the study <br />will be implemented with the construction of the Project. <br />Table 3: Public Notification & Community Outreach <br />Public Notification and Community Outreach each <br />Required <br />A community meeting was held on August 15, 2019 at 6:00 p.m. at <br />Measures <br />Creekside Plaza, 505 N. Tustin Ave., Suite 243 in accordance with <br />the provisions of the City's Sunshine Ordinance. <br />Invitations/notices were mailed to property owners and <br />occupants/tenants in a 500-foot radius from the project site. <br />Approximately 15 members of the public attended, as well as two <br />City staff. The applicant provided all the required information to the <br />City after the meeting. Details from the community meeting were <br />posted to the project's webpage at https://www.santa- <br />ana.org/pb/planning-division/major-planning-projects-and-monthly- <br />d eve I op ment- ro'ect-re orts/central- ointe <br />On January 8, 2021 notification by mail was mailed to all property <br />owners, occupants, and other interested parties within 500 feet of <br />the project site in accordance with SAMC requirements. Newspaper <br />posting was published in the Orange County Reporter in <br />accordance with SAMC requirements. <br />