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EVENT EXPENSES:
<br />Unit Price No.Term Total Price
<br />11 Food & Beverage & Seating 15,300$
<br />Seating & Tables 575$ 20 1 11,500$ picnic tables (20) for eating/drinking patrons
<br />Folding Chairs 3,800$ 1 1 3,800$ provision of 100 folding chairs incl delivery
<br />12 Lighting, Decorations, Holiday Village 59,425$ 71,310$
<br />Santa's Village Hardware (2)5,620$ 1 1.20 6,744$ Santa's Village Hardware: 30x sandbags, 4x box hedges, faux snow
<br />Installation labor (3)7,610$ 1 1.20 9,132$ installation labor: 3 carpenters x 3 days, 1 painter x 1 days, expendables
<br />Strike labor (4)4,450$ 1 1.20 5,340$ strike labor & expenses: carpenters x 2 days, expendables
<br />AV Install Labor (5)8,850$ 1 1.20 10,620$ av install labor: lighting installation - flag poles, santa's village
<br />AV Strike Labor (6)5,685$ 1 1.20 6,822$ av strike labor: lighting removal - flag poles, santa's village
<br />AV Rentals (7)10,110$ 1 1.20 12,132$ flagpole festoon lighting, snowflake projection, lighting equip, r/t delivery
<br />Project Administration (8)17,100$ 1 1.20 20,520$ production labor, contingency (n/a), design, production mgmt, insurance
<br />Additions (9)1 1.20 -$ included above
<br />Fabrication (10)1 1.20 -$ City to provide from last season: train station façade, paint, clock
<br />Replacement Props (11)1 1.20 -$ TBD - astro, picket fencing, electric heater, reindeer, lighting, dog, props
<br />13 Performances & Appearances 3,300$
<br />Mrs. Claus Appearances 55$ 6 10 3,300$ Storytime with Mrs. Claus appearances
<br />14 Holiday Market 1,800
<br />Railing / Barricade 20$ 18 5 1,800$ 3' sections
<br />15 Activities -$
<br />Removed Trackless Train 275$ 6 -$ NOT PROVIDED: trackless train operation estimate - 6hrs/day x days
<br />16 Operations 12,725
<br />Activity staff 30.00$ 67.5 5 10,125$ variable est payroll for event staff (village, rink entrance) @ $30/hr
<br />Operations liability insurance 0.80$ 500 5 2,000$ estimate special event insurance to operate activities at $ .80/participant
<br />Waiver Translation 600.00$ 1 1 600$ translation of liability waiver into spanish, vietnamese
<br />Other 0 not included: container rental, etc.
<br />17 Production, Installation, Training, Transportation, Security 36,650$
<br />Enhancements installation crew 3,675$ 2 2 14,700$ Support installation supervisors & labor (in/out) / warehouse
<br />Production Management fee 15,250$ 1 1 15,250$ travel, legal & admin, prod for inst/removal/mntnc, forklifts/scissorlifts
<br />Electrical rentals & fees -$ not included, host to provide electrical services and supplies
<br />Power for Event City to provide - power & distro rental package for event power
<br />Hotel for install crew/mgr 150$ -$ local - no load-in and load-out hotel
<br />Fencing for Mural & Security 2,500$ 1 1.20 3,000$ 763' (492') of fence w/windscreen & sandbags as per SoCal Industries
<br />Shipping & Trucking 1,850$ 1 2 3,700$ estimated trucking/shipping equipment
<br />Security (Host)37.50$ -$ provided by host
<br />F EVENT PRODUCTION EXPENSES - ALL OPTIONS 141,085$ includes items listed in 11-17 totals above only
<br />COMBINED ICE RINK & EVENT TOTAL EXPENSES:
<br />COMBINED TOTAL D & F 567,426$ combined total ice rink & event w/village
<br />MARKETING & PROMOTIONS EXPENSES:
<br />18 Rocket Launch Marketing & Public Relations 135,138$
<br />Agency Service Fees 38,915$ 1 1.2 46,698$ as per proposal: strategy, PR, ads, promo/commty, social, web, acct mgmt
<br />Ad Buying Services 50,000$ 1.09 1.2 65,400$ advertising budget $50K plus 9% agency fee, reconciled upon completion
<br />Graphic Design Services 10,000$ 1 1.2 12,000$ estimated at $10K plus $125/hr, reconciled upon completion
<br />Photo/Video Shoot 4,200$ 1 1.2 5,040$ estimate for photo/video shoots
<br />Sponsorship Sales/Mgmt 5,000$ 1 1.2 6,000$ sponsorship fee plus 20% commission for all sales
<br />G MARKETING & PROMOTIONS EXPENSES - ALL OPTIONS 135,138$ includes items listed in 11-17 totals above only
<br />COMBINED ICE RINK, EVENT, & MARKETING TOTAL EXPENSES:
<br />COMBINED TOTAL F & G 702,564$ combined total ice rink, event, & marketing
<br />SEPARATE ITEM
<br />CHRISTMAS TREE LIGHTING - PLAZA NAVIDENA (billed separately)20,972$
<br />Joe Moller Services 17477 1 1.2 20,972$ Services as listed on 111823 CSA Tree Lighting Budget v08_24
<br />TERMS:
<br />Please check all requested services and include signature below.
<br />$50,000 deposit due to reserve. Remainder of 50% balance due October 1, 2023. 50% due after opening.
<br />Name:___________________________________Orgnanization: ________________________________
<br />Signature: _______________________________Date: _______________________________________
<br />DIRECT ALL INQUIRIES TO:MAKE ALL CHECKS PAYABLE TO:
<br />Scott Williams Seaside Ice, LLC - dba Ice-America
<br />tel: 310-323-776-9423 Attn: Scott Williams
<br />e-mail: swilliams@ice-america.com 807 Sprucelake Drive
<br />Harbor City, CA 90710
<br />We also accept Visa, Mastercard for an additional fee
<br />Legal:Estimate is subject to change. Lessee is responsible for any applicable state & local taxes that may be due.
<br />*Estimated payroll hours billed at $27.50 per hour
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