BARRIOS & ASSOCIATES, LLC DBA COMMUNICATIONS LAB (3)

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This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of March 2024. TASK 3-D: SAFEOC SOCIAL MEDIA CONTENT DEVELOPMENT (Q2 2024) Objective: Develop consistent social media content based on messaging strategies for SafeOC's objectives and micro -campaigns. The content will be focused on increasing users' post engagements and website traffic. Task Description: Develop contemporary and engaging social media content in various formats including graphics, memes, surveys, video, gifs, etc. This content will be used for both SafeOC's social media timeline calendar, as well as social media advertising. a. Develop social media calendar. b. Post time -sensitive information on social media channels. c. Keep social media channels updated. d. Respond to any relevant or time sensitive comments. Responsibilities: Comm LAB shall: a. Develop a 6-week social media calendar with draft respective imagery for Santa Ana Project Manager approval. b. The calendar will include social media platforms, date of publication, copy for social media post, graphic, links and hashtags. c. Implement any updates and/or edits to the social media calendar. d. Post time -sensitive content at the direction of the Santa Ana Project Manager. Santa Ana shall: a. Provide feedback and input for social media calendar. b. Approve 6-week social media calendar. c. Provide any time -sensitive social media messaging to staff when appropriate. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June 2024.