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TASK 4: SOCIAL MEDIA ADVERTISING (AD SPEND) <br />Objective: Promote SafeOC's overall objectives and micro -campaigns when relevant <br />on its main social media platforms via online advertising. <br />Task Description: Execute the digital advertising strategy to boost S4's social media <br />channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content to targeted audiences. <br />b. Create any necessary content. <br />Responsibilities: <br />�ZTiTi1AGl-0ifllA <br />a. Boost social media timeline content to targeted audiences. <br />b. Create social media advertisements. <br />c. Analyze engagement and advertising results. <br />d. Provie KPI report on performance. <br />F�TiF7.� G1iF1��iF11F <br />a. Provide feedback and approval on digital advertising budget on search and social. <br />b. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon fulfillment of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask noted <br />below. <br />TASK 4-A: SAFEOC SOCIAL MEDIA & SEARCH ADVERTISING (Q1 2023) <br />Objective: Promote SafeOC's overall objectives and micro -campaigns when relevant <br />on its main social media platforms via online advertising. <br />Task Description: Execute the digital advertising strategy to boost S4's social media <br />channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content to targeted audiences. <br />b. Create any necessary content. <br />Responsibilities: <br />