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If You See Something, Say Something (S4)/ — OC Initiative & <br />SafeOC <br />FY2023-2024 S4 STATEMENT OF WORK <br />Exhibit A-2 <br />General Information: <br />The following Statement of Work (SOW) defines the principal activities and <br />responsibilities of all parties for public outreach services to support the See Something <br />Say Something (S4) Emergency Preparedness Campaign. This scope of work shall <br />stand as an agreement between the City of Santa Ana (here -in -after Santa Ana) and <br />Communications LAB (here -in -after Comm LAB) for the contracted period. <br />Comm LAB will supply the following services: <br />Marketing: <br />Brand Management <br />Collateral Development (fact sheets, infographics, etc.) <br />Video Production <br />Digital Communications <br />Website Maintenance <br />Advertising: <br />I�IITIU <br />Newsletter Development <br />Social Media <br />a. Content Development <br />b. Graphic Design <br />c. KPI reports <br />Social/Search ads <br />Paid Advertising <br />Broadcast news promotions <br />Media/corporate promotions <br />Publicity Service Announcements (PSA) <br />Media Training <br />Public Information Support (S4) <br />