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EXHIBIT B <br />i <br />COMMUNICATIONS AUDIT <br />Communications LAB intends to conduct a complete and exhaustive analysis of the Division's current commu- <br />nications channels, their usage and the various means by which it communicates. This Communications Audit is <br />an assessment of the Division's existing communications materials, strategies, tactics, media tools, messaging, <br />frequency of the message, platforms, image/visual consistency and metrics for measuring results. <br />We will consider the Division's various audiences and provide a breakdown based on the efficacy of the com- <br />munications program for each audience. This will help to provide a baseline for our new plan with recommen- <br />dations at the conclusion of the task. It is always an interesting exercise for an organization to see, in its totality, <br />all the ways in which they touch their audiences. Are they consistent? <br />Following this exercise, we begin building out the Strategic Plan through facilitated meetings with Division's <br />staff. We undergo a thorough draft and editing phase while creating a visual narrative that will guide the team <br />going forward once the final document is adopted. This includes team presentations, collateral material and <br />other elemental reminders of the Division's goals to be used throughout the Division. <br />