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EXHIBIT B <br />PROPOSAL—RFP NO: 23-014 <br />Jun 1, 2023 - May 31, 2026 <br />QUALIFICATIONS & EXPERIENCE <br />Straightline Communications LLC is a strategic public relations and marketing firm based in Los <br />Angeles, California. Since 1991, our overriding focus is to develop meaningful solutions for <br />companies and organizations to influence their target markets and achieve their goals. <br />We've supported large companies across a broad range of industries, and we've helped start-up <br />ventures get on their feet. We've also aided non-profit organizations to develop core messages <br />to create mindshare about social issues. Large and small, we value each of our clients and are <br />proud of the long-term client relationships we've maintained over the years. <br />As a value driven agency, we operate on a cost-efficient basis but have the wherewithal to <br />service all our clients' needs —drawing on a diverse range of in-house and third -party resources. <br />Our structure allows us to bring together the right teams and resources at the right time. We <br />move fluidly with our clients, adjusting according to their needs. <br />Our biggest asset is our associates who are experienced professionals that come from large <br />corporate or PR agency settings. What does all this mean to clients? We deliver large agency <br />strategic thinking and services without high overhead costs and layers of account management. <br />Our current clients include Lockton Insurance Brokers, LLC; City of Santa Ana Public Works; <br />City of Beverly Hills; Phoenix House and SportsCorp Ltd. Due to our structure and current <br />workload, Straightline is fully capable of fulfilling all services and deliverables outlined in this <br />proposal. <br />RELEVANT EXPERIENCE <br />Over the years, Straightline Communications has developed marketing collateral for various <br />municipal water agencies including West Basin Municipal Water District, Central Basin <br />Municipal Water District —and more recently —Mesa Water District and City of Beverly Hills. <br />Projects for these agencies include quarterly newsletters and annual water quality reports for <br />water customers, as well as the development of an RFP for Brand Identity Guidelines based on <br />our expertise in campaign and corporate branding. <br />The wide range of services we have provided to the City of Santa Ana's Water Resources <br />Division over the past +16 years, and more recently, Public Works Agency and City Manager's <br />Office include: <br />Page 1 5 <br />