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EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 G u • IW.Ito] 11: 1Dr, Linda O'Hanlon is president of Straightline Communications LLC, where she directs all facets of public relations/marcom activities for clients and counsels senior management on strategic issues and planning. Her expertise includes structuring and implementing consumer, business - to -business and internal communications programs involving strategic planning, media and community relations as well as the development of marketing collaterals and corporate advertising. Over the course of her 35-year career in communications, she has helped deliver results for well-known companies such as Time Life, Holiday Inn, Coldwell Banker, Entertainment Partners, Motion Picture Television Fund (MPTF), Lockton, Forest City Properties, and UCLA. She has structured, implemented and managed community outreach campaigns for public water agencies and integrated corporate communications programs for companies in industries ranging from real estate, hospitality, legal, and financial services to manufacturing, healthcare and insurance. • Positioned client executives as ACA thought leaders in the entertainment industry, securing interviews and stories in national business publications including Wall Street Journal, Bloomberg/Businessweek, Inc., USA Today, Kaiser Health News, US News & World Report, MarketWatch and CFO magazine. • Spearheaded a national media campaign for Coldwell Banker, achieving coverage in all major markets among local network news, national syndicated television and radio programs, daily newspapers, and national publications such as Wall Street Journal and USA Today. • Established a bilateral consumer and business -to -business communications program for a real estate organization, achieving in the first year +100 articles in trade publications and newspapers statewide. • On behalf of a regional bank, implemented a cohesive sales and account retention program involving corporate positioning and message development, industry -targeted letters, customer satisfaction surveys, direct mail and advertising. In addition to organizing client events and industry panel discussions on behalf of select clients, she has also managed event publicity for the UCLA Surgery Department, UCLA Center on Aging (now known as the UCLA Longevity Center), and Phoenix House. Her 34 years of experience consulting executives and emerging businesses leaders has given her a deep understanding of the importance of transformational leadership. She became an Associate Certified Coach accredited by the International Coach Federation (ICF) and a Certified Professional Coach (CPC) and Energy LeadershipTm Index Master Practitioner (ELI- MP) through the Institute for Professional Excellence in Coaching (iPEC) to help organizations with leadership development.