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EXHIBIT B <br />PROPOSAL—RFP NO: 23-014 <br />Jun 1, 2023 - May 31, 2026 <br />ATTACHMENT 1 <br />SCOPE OF SERVICES <br />APPROACH <br />Straightline will use a systematic and disciplined approach to producing the WQCCR each year <br />to ensure the City of Santa Ana meets all regulatory requirements well in advance of the State <br />of California's July 1 deadline. Our approach is thorough: each client meeting and conference <br />call is followed -up with a recap listing important points discussed, next steps, deadlines and <br />individuals responsible for each milestone. We remain in continual contact with City staff to keep <br />them apprised of our progress. Reminders are sent to City staff when information and approvals <br />are needed. Within this structure, we strive to be nimble and responsive, always adapting to <br />special circumstances that may arise and meeting client's requests in a timely manner. <br />WQCCR <br />Overview: The City of Santa Ana, Water Resources Division, as with all private and municipal <br />water districts, is required by federal and state agencies to produce and distribute an annual <br />"Water Quality Consumer Confidence Report" (WQCCR) by July 1 each year to inform residents <br />about the source and quality of their drinking water. This mandate was established by Congress <br />in 1996 and expanded the terms of content and format for annual water quality reports that <br />California water systems began distributing in 1990. The WQCCR includes information on water <br />sources, drinking water regulations, monitoring requirements, levels of any detected <br />contaminants, and additional educational information. The WQCCR is designed to help <br />consumers make informed choices that affect their health, educate consumers about the <br />challenges of delivering safe drinking water, and highlight the importance of conserving and <br />protecting this valuable resource. <br />For the past 16 years, Straightline Communications has worked with the City to produce this <br />annual report and has helped the City fulfill this mandate. For the first time in 2012, the City was <br />able to "go green" and meet its requirements with a paperless alternative. Straightline <br />Communications designed, produced and launched www.SantaAnaCCR.org, making the 2012 <br />CCR available for download or to view online. For each new WQCCR, we archived the previous <br />year's report and have created an online repository of WQCCRs dating back to 2006. We also <br />assisted the City in meeting its notification requirements and "good faith" efforts to ensure water <br />customers and all other consumers of Santa Ana water are informed about the WQCCR, its <br />expected date of release, and how they can obtain a copy of the report. These special <br />Page 1 13 <br />