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EXHIBIT B <br />PROPOSAL—RFP NO: 23-014 <br />Jun 1, 2023 - May 31, 2026 <br />communications have included announcements on santa-ana.org, water bills, bill inserts, direct - <br />mail postcard, flyers, bus shelter ads, social media posts and press releases. <br />Implementation Plan: <br />1. Beginning each February, Straightline will conduct, obtain, and analyze data from various <br />sources to ensure and provide current information regarding water regulations and any <br />variances for California public water suppliers. This includes obtaining and carefully <br />reviewing the CCR Guidance Manual (a document released each year by California's State <br />Water Resources Control Board) to assess changes in report content, format, and <br />distribution, ensuring the CCR is in conformance with state mandates. Straightline will also <br />monitor the Board's website for changes in required content such as terms of newly adopted <br />Maximum Contaminant Levels, Public Health Goals, and other revised regulatory <br />requirements. Straightline is familiar with water quality monitoring regulations for public <br />water systems and has a good understanding of water quality reporting and notification <br />procedures required by federal and state regulatory agencies. <br />2. Straightline then coordinates a WQCCR kick-off meeting with the Water Resources <br />Manager, Principal Civil Engineer, Water Quality Manager and other City staff to discuss the <br />Division's objectives, projects, programs, initiatives for the year as well as any regional <br />industry issues that need addressing. During the meeting, we will discuss specific content <br />and design themes for the WQCCR, as well as refine our production timeline. Content will <br />include, but not be limited to: <br />• Opening message from the PWA Executive Director and Water Resources Manager. <br />Mandatory Requirements: Information about the City's water system and sources of <br />water (e.g. ground water, imported water etc.); contacts and a list of opportunities for <br />public participation in decisions that affect drinking water quality; statement in other <br />languages about the importance of the report and contact information; definitions of key <br />terms regarding contaminant data; a key of terms and abbreviations; tables for each <br />water source reporting levels of regulated and unregulated detected contaminants; <br />and —if applicable —a Tier 3 public notice for a monitoring violation or other type of <br />violation or situation. The WQCCR also includes mandatory statements about: drinking <br />water contaminants; contaminants that may reasonably be expected to be found in <br />drinking water; the risk of infection for some people who may be more vulnerable to <br />contaminants; and special requirements for certain chemicals which vary year-to-year. <br />• Articles about water and energy conservation tips, other green initiatives, ways to <br />prevent source water pollution, important capital improvement projects completed and in <br />development, rebate programs, landscaping tips, water education programs sponsored <br />by the City, a special section just for kids and more. <br />Page 1 14 <br />