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EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 Checklists and other helpful tools to detect water leaks, read water meters, ways to save money on water bills, and a list of important City telephone numbers, which has been a popular feature. Supporting graphics and photos such as images of PWA personnel at work, Santa Ana landmarks, native plants, a California map with its water systems, logos, icons, charts and infographics. All graphics and images will comply with all copyright rules and regulations. 3. Straightline will prepare and present an outline of the content along with design concepts and a production timeline. The design concept will be distinctive with its own theme yet maintain the overall WQCCR branding we have established for the City of Santa Ana. This design will be carried throughout the interactive and web based WQCCR, as well as all special communications relating to the WQCCR. 4. Special notification pieces are designed to inform customers about the WQCCR and its expected date of release. Straightline will (1) develop and coordinate water customer bill messages (electronic and print) and/or a bill insert; (2) design a direct -mail postcard; (3) write announcements to be published on the City's website as well as Santa Ana Green, Nixel, and the COSAS newsletter; (4) design bus shelter ads and flyers; and (5) develop a series of social media posts with graphics to promote the WQCCR. 5. Upon the City's approval of the WQCCR content outline and design concept, we will begin working on the editorial content, which will involve client conference calls, research, interviews, copywriting, and editing. Once the editorial content is reviewed and approved by the City, we will submit the content for translation into Spanish and Vietnamese. 6. At this time, Straightline will begin the design process. The design will include laying out each page with editorial content and visuals using the established theme. The design process includes creating new graphics and charts; purchasing stock photography; stylizing, formatting, and proofing the data tables supplied by the Water Resources Division; and coordinating additional images from other City departments and water agencies (when applicable). We will layout three versions: English and Spanish, and Vietnamese. We will execute two rounds of client revisions before generating a final draft. The final draft will be submitted to our proofreader for any typos or minor design inconsistencies, which will be corrected or adjusted at that time before submitting to the client for final approval. 7. As the PDF report is being finalized, Straightline will focus on updating santaanaccr.org with the new WQCCR content. We will archive the previous year's content and create new html pages for the current WQCCR. Updating the site includes CMS extension testing and revisions, the creation of additional web banners and graphics, content proofing, the generation of a new table of contents and changes to the site's navigation. Aside from Page 1 15