Item 13 - City of Santa Ana 2023 General Plan Annual Progress Report_20240313225459475

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8 9 1011 A B C D 1 2 3 4 Name of Program Objective Timeframe in H.E Status of Program Implementation Housing Programs Progress Report Describe progress of all programs including local efforts to remove governmental constraints to the maintenance, improvement, and development of housing as identified in the housing element. Program Implementation Status pursuant to GC Section 65583 95 34. Down Payment Assistance E. Continue to advertise and promote the program to all forms of media to reach out to all residents who may be eligible for the program. Ongoing The City promoted the program at multiple events held during the 2023 year including homebuyer fairs, workshops, and event panels. Community leaders and City employees continue to provide program materials at events held year- round. The City Manager's Office periodically posts the program information to all the social media platforms. When requested staff provides television interviews for local news channels such as Estrella TV Interview on January 25, 2023. See more information below: The Housing Division was actively promoting the different services rendered to our community at different venues within and outside City boundaries such as: The Vietnamese National Association of Real Estate Professionals (VNARP) Homeownership Fair on July 15, 2023, at the Salgado Community Center. During the event, staff participated on a panel with other organizations that provide first time home buyer assistance. Staff answered questions, provided staff contact information and assisted with applications as needed with the public in attendance. The Housing Authority Forum on Saturday, August 19, 2023 at the Garden Grove Community Meeting Center on 11300 Stanford Ave. in Garden Grove. Staff provided information on the multiple housing programs offered through Community Development Agency, including “My First Home” Down Payment Assistance Program. The Mid-Autumn Festival on Saturday, October 7, 2023 at Centennial Park on 2900 W Edinger. Staff provided Down Payment Assistance information to attendees to this event. The PNC Bank Home Buyer Workshop on Tuesday, October 10, 2023 at the Boys and Girls Club of Santa Ana located at 950 W. Highland St. The workshop was a collaboration with local real estate agents, the City and PNC Bank. Guests learned about different programs offered by various agencies, and learned how to achieve homeownership via workshops. The 19th Annual walkathon, Resource Fair & Cultural Festival on Saturday, October 14, 2023 at the Madison Park on 1528 S. Standard Ave. The Festival is a community event organized in collaboration with the Santa Ana Unified School District (SAUSD) and the City of Santa Ana (COSA). The event aims to promote B-118