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CITY OF SANTA ANA <br />process, will be forwarded by addenda to all Proposers. The City will not be bound by any <br />oral responses to inquiries. By submitting proposals, Proposers assert that they have fully <br />read the RFP and any addenda issued by the City, the proposed Contract and any other <br />Contract Documents, and affirm that the terms and conditions stated therein are fully <br />understood and are acceptable to the Proposer. Each Proposer accepts the terms and <br />conditions of the Contract Documents and indicates their ability and willingness to perform <br />the requested services under such terms and conditions. Any exceptions to the terms and <br />conditions set forth in the Contract Document shall be submitted to the City by the deadline <br />to submit requests for information or clarification/questions set forth herein. <br />G.PROPOSAL CONTENTS <br />Proposals are to be prepared in such a way as to provide a straightforward, concise <br />delineation of capabilities to satisfy the requirements of this RFP. Colored displays, <br />promotional materials, photographs etc., are not necessary or desired. Emphasis should be <br />concentrated on conformance to RFP instructions, responsiveness to the RFP requirements, <br />and on completeness and clarity of content. Digital dividers and clear organization of content <br />and material are encouraged. <br />1.Statement of Qualifications (SOQ) <br />SOQ must include a Table of Contents and be limited to a maximum of 20 pages <br />(excluding section dividers and exhibits). The page limitation includes all appendices, <br />attachments, and supplemental information. Additionally, SOQ must include the <br />following: <br />a.Cover Letter <br />Proposals shall include a letter signed by a principal or authorized representative who <br />can make legally binding commitments for the entity. Include type of business entity. <br />Cover Letter shall not exceed one page. <br />Cover letter must be addressed to the following City Project Manager: <br />Lauren Matthews, Management Aide <br />City of Santa Ana – City Manager’s Office <br />20 Civic Center Plaza <br />Santa Ana, CA 92701 <br />b.Services Provided <br />A description of proposed services to be provided and how they meet the needs of the <br />City as described in Section III – Scope of Services (Above). <br />c.Agreement Statement <br />Proposal shall include a statement outlining your concurrence or concerns with any <br />and all provisions as contained in EXHIBIT II – Sample Agreement of this RFP (if <br />any). <br />d.Firm and Team Experience <br />Proposal shall include a profile of the firm’s experience including the following: <br />i.A general description of the firm, including size and number of employees <br />working directly with the City on this agreement. <br />ii.Firm’s nearest address serving the City of Santa Ana and headquarters <br />address. <br />RFP No. 23-099A Digital Marquees for Multiple Locations Page 4 of 61