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Digital Marquees May 21, 2024 Page 2 with bids due on August 11, 2023 (Exhibit 2). Eight bidders participated in a site walk, two organizations submitted responses, Outdoor Dimensions, LLC and Encore Image, Inc., and only Outdoor Dimensions, LLC's proposal was deemed responsive (Exhibit 3). Under the RFP, bidders were required to provide marquee design options. The selected bidder is Outdoor Dimensions, LLC, located in Anaheim. Under the agreement, the scope of services includes the following: source the digital marquee displays and structures; construction/installation of structure, including all necessary excavation, electrical connection, concrete work, and landscaping; additional geotechnical services, if needed; traffic control, wherever applicable; installation of screen. Project Details Currently, the City owns a single marquee at Santa Ana Stadium, which was recently upgraded as part of this project. Staff has identified six locations for additional digital marquees, with one alternate location (Exhibit 4). These marquee locations were selected by a cross-departmental team, including the City Manager's Office, Parks, Recreation, and Community Services Agency, and Public Works Agency, following significant research, site walks, and engineering consultation. All but one marquee location is in a City park. The locations were chosen based on their distribution throughout the city (factoring in the existing marquee at Santa Ana Stadium), placement near entrances of popular or well-used City parks or publicly visible sites, an analysis of average daily traffic volume on nearby streets (Exhibit 5), and their feasibility for construction and connection to the necessary electrical power supply. The six locations and one alternate site are as follows: • Centennial Park: 3000 W. Edinger Ave. • Thornton Park: 1801 W. Segerstrom Ave. • Jerome Park: 2115 W. McFadden Ave. • Delhi Park: 2314 S. Halladay St. • Rosita Park: 706 N. Newhope St. • Bowers Museum south parking lot: 1910 N. Main St. o Santiago Park (alternate location to Bowers and Rosita): 2535 N. Main St. The Bowers Museum location is the preferred site in that area of town for its visibility and placement near an important city asset (Bowers). The City would allow Bowers to share information about its events and programs on the marquee. This location is pending an agreement with Bowers to place the marquee on their parking lot. An alternate location is nearby at Santiago Park. Due to budgetary constraints and to ensure the marquees are widely distributed around the community, should the marquee at Bowers not move forward, the City will prioritize the installation of a more costly double-sided marquee at Santiago Park and will forgo the marquee at Rosita Park. Content selection and placement on the digital marquees will be overseen by the City City Council 14 — 2 5/21/2024