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ORDINANCE NO. NS- 1394 PAGE TWENTY-EIGHT Sec. 32-73. Certificate of public convenience and necessity Grounds for denial. In addition to the grounds set forth governing the issuance of a certificate of public convenience and neCessity upon which an application may be denied, city council or the hearing officer may deny the same if it shall appear to its/ his satisfaction that such ambulance or ambulances proposed to be operated are inadequate or unsafe; that the applicant has been convicted of a felony; that the name under which the applicant will do business or the applicant's proposed color scheme or other insignia will tend to confuse the identi- fication of the ambulances proposed to be operated by such applicant with those of another operating in the city. In the event that an application for a certificate of public convenience and necessity is denied by the city council, such applicant shall not apply for a certificate of public convenience and necessity for a period of one year following the date of such denial. Any application filed within such a one-year period by an entity over which the prior applicant has substantial control, or by any corporation where such prior applicant has a substantial ownership interest shall be deemed to be filed by such prior applicant. Sec. 32-74. Identification - Color scheme. Ail vehicles of a holder of a certificate shall be painted in accordance with a color scheme approved by the fire chief, and on each vehicle there may be painted a monogram or in- signia for identification purposes that has been similarly approved. Subsequent to approval of the color scheme and a monogram or insignia by the fire chief, the holder shall furnish to the fire chief an eight (8) inch by ten (10) inch color photograph of a completely equipped vehicle for each approved color scheme and monogram or insignia. No change whatever in the color scheme or distinquishing characteristics of any vehicle shall be made without written permission from the fire chief. Sec. 32-75. Same - Name, lettering and designs. The name of the holder of the certificate or the trade name under which he or it does business, shall be displayed on both sides and the rear of each ambulance in letters which contrast sharply with the background. All required lettering shall be not less than four (4) inches in height, of proportionate width, and of such color as to be readily legible during day- light hours. If uppercase letters are not less than four and one-half (4-1/2) inches in height, lowercase letters may be three-fourths (3/4) of the uppercase height. There may also be placed an identifying design of such holder's business as approved by the fire chief. The lettering on all vehicles owned by a subsidiary or operating unit of the holder of a certificate shall be the same wording, same color scheme, same size letters and on the same place or places on each vehicle, as may be approved by the fire chief. It shall be unlawful for any person to affix such signs on any motor vehicle unless such vehicle is qualified for operation in the City of Santa Ana under the terms of this chapter.