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ORDINANCE NO. NS- 1722 PAGE TWO advertising signs may be legitimately and reasonably subjected to different and more restrictive regulations than on-premise commercial advertising signs. (4) Billboards are installed and maintained primarily for the purpose of carrying commercial advertisements and may be legitimately and reasonably regulated as off-premise commercial advertising signs unless devoted exclusively to carrying non- commercial advertisements. (5) Commercial advertising signs are not compatible with areas devoted primarily to residential uses. (6) The City has adopted a general plan, five re- development plans, and statements of goals and objectives which demonstrate a serious and comprehensive effort to promote the economic development of its commercial and industrial areas. A major part of this effort is concerned with the removal, limitation~ or mitigation of those factors which contribute to an unattractive environment in the commercial and industrial areas, one of which is the presence of off-premise commercial advertising signs. Areas having special importance to the economic development of the city can be generally identified by reference to the general plan and the redevelopment plans. Sec. 41-1101. Purposes The purposes of this Article are as follows: (1) To preserve and improve the appearance of the city as a place to live, work, trade, do business and visit; protect the city from the blighting influence of excessive off-premise commercial advertising signage; and thereby preserve and enhance the economic base of the city and safeguard property values within the city. (2) To restrict off-premise commercial advertising signs so as to avoid increasing the hazards to motorists and pedestrians caused by excessive distracting signage. (3) To precisely identify areas where the installation of additional off-premise commercial advertising signs should be prohibited due to the importance of such areas to the environmental and economic development goals and objectives of the city. (4) To promote the relocation of existing off-premise commercial advertising signs to sites having less adverse effect on the city's goals and objectives, in accordance with Section 5412 of the Business and Professions Code of the State of California.