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335 ORDINANCE NO. NS-2039 PAGE THREE SECTION 2. Purpose and Intent The purpose and intent of the City Council with respect to the Project Area is to accomp- lish the following: The reduction and prevention of blight or the reloca- tion of blight (within or outside the redevelopment project boundaries) and the conservation, rehabilita- tion and redevelopment of the Project Area in accord with the General Plan, specific plans, the Redevelop- ment Plan and local codes and ordinances. The widening and improvement of Bristol Street in accordance with the Orange County Regional Highway Plan and the Circulation Element of the Santa Ana General Plan. The promotion of new and continuing private sector investment within the Project Area to prevent .the loss of and to facilitate the capture of commercial sales activity. The achievement of an environment reflecting a high level of concern for architectural, landscape and urban design and land use principles appropriate for attainment of the objectives of this Redevelopment Plan. The retention and expansion of as many existing busi- nesses as possible by means of redevelopment and re- habilitation activities and by encouraging and assist- ing the cooperation and participation of owners, busi- nesses and public agencies in the revitalization of the Project Area. The provision for increased sales, business license, and other fees, taxes and revenues to the City of Santa Ana. The creation and development of local job opportuni- ties and the preservation of the area's existing employment base. The replanning, redesign and development of areas which are stagnant or improperly utilized. Any General Plan and/or land use changes made by the City within the Project Area shall be brought to the Project Area Committee for their comment.