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Task Description: Increase public outreach efforts to encourage emergency <br />preparedness amongst citizens throughout Orange County as part of the Natural <br />Disaster Prep campaign. <br />107*31,11ANIXTUNTS1111 <br />a. Create a strategy to appeal to the selected demographics and geographic <br />targeted areas. <br />b. Begin to execute strategy in accordance with the approved plan. <br />c. Provide messaging options and taglines for marketing/advertising. <br />Santa Ana shall: <br />a. Provide feedback and input on messaging and outreach strategies. <br />b. Approve messaging and outreach strategy for execution. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of Dec. 2024. <br />TASK 6: MICRO CAMPAIGN: ANALOG AWARENESS <br />Objective: Increase local awareness and outreach for residents to be prepared for an <br />EMP Attack and/or Grid Failure. <br />Task Description: Increase public outreach efforts on social media and through our <br />partnerships to make citizens more prepared and ready for an EMP Attack and/or Grid <br />Failure. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop messaging & strategies to conduct effective outreach for resident <br />awareness specific to preparation in the event of EMP Attack / Grid Failure. <br />b. Provide outline to Santa Ana Project Manager for approval. <br />c. Implement approved messaging and strategies tactics. <br />Santa Ana shall: <br />a. Provide final approval of micro -campaign overview. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask <br />noted below. <br />TASK 6-A: ANALOG AWARENESS: STAKEHOLDER COLLABERATION (Q4 24) <br />Objective: Increase local awareness and outreach for residents to be prepared for EMP <br />Attack and/or Grid Failure. <br />Ready OC Statement of Work C 3 15 <br />FY 24-25 Lv r <br />CommunicationsLAB <br />