Laserfiche WebLink
Task Description: Research, identify and craft messaging and project strategy to raise <br />awareness about EMP Attack/Grid Failure preparation through collaboration. This task <br />includes: <br />a. Mapping out effective messaging and action items with stakeholders. <br />b. Identifying stakeholder representatives to participate in EMP Attack/Grid Failure <br />content. <br />c. Develop content with partners to keep the public prepared. <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a strategy to appeal to the selected demographic. <br />b. Provide messaging options and taglines for marketing/advertising. <br />c. Create Analog Awareness content with partners & stakeholders. <br />d. Present strategy to and seek approval of Santa Ana Project Manager. <br />e. Begin to execute strategy in accordance with the approved plan. <br />Santa Ana shall: <br />a. Provide feedback and input on messaging and outreach strategies. <br />b. Approve messaging and outreach strategy for execution. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of August 2024. <br />TASK b-B: ANALOG AWARENESS: COLLATERAL DEVELOPMENT & WEBSITE CONTENT (Q4 24) <br />Objective: Increase local awareness and outreach for residents to be prepared for EMP <br />Attack and/or Grid Failure. <br />Task Description: <br />Develop, produce, and update collateral and website materials for use in all <br />programming and communications as appropriate. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop a web page and collateral that is reflective of the initiative. <br />b. Implement updates from the Santa Ana project manager. <br />Santa Ana shall`. <br />a. Approve materials and provide feedback. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of Dec. 2024. <br />Ready OC Statement of Work " 16 <br />FY 24-25 r 9 <br />CommunicationsLAB <br />