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TASK 9: Reciprocal Partnerships (Free Placements & Positioning) <br />Objective: Provide Ready OC with broader message awareness through the use of free <br />and reciprocal partnership placements. <br />Task Description: Conduct extensive regional outreach to identify potential partners <br />with ability to provide ROC free messaging placement and positioning that widely <br />broadens ROC's campaign messages and supply printed promotional materials and <br />collateral as needed. Confer with and report progress to the Santa Ana Project <br />Manager through regularly scheduled phone calls and/or emails and meetings (as <br />needed or requested). Manage the ongoing reporting and measurement of task <br />progress and maintain weekly and monthly communication with the Santa Ana Project <br />Manager including at least one formal meeting/conference call during the quarter, <br />unless otherwise directed and approved by the Santa Ana Project Manager. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop exhaustive list of potential partners for outreach. <br />b. Coordinate, manage and participate in partnership meetings and phone calls <br />with potential partners. <br />c. Secure potential partnerships and acquire written confirmation. <br />d. Provide generic and customized collateral materials as needed. <br />e. Manage initiative reporting and campaign measurement. <br />f. Manage ongoing budget and campaign schedule. <br />g. Submit task completion letters with task invoices to the Santa Ana Project <br />Manager <br />Santa Ana shall: <br />a. Approve campaign progress, updates, and promotions. <br />b. Support and facilitate partnering and sponsorship efforts. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask <br />noted below. <br />TASK 9-A: Reciprocal Partnerships: Outreach & Coordination (SUMMER/FALL 20241 <br />Objective: Provide Ready OC with broader message awareness through the use of free <br />and reciprocal partnership placements. <br />Task Description: Conduct extensive regional outreach to identify potential partners <br />with ability to provide Ready OC free messaging placement and positioning that widely <br />broadens awareness of Ready OC's campaign messages. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop exhaustive list of potential partners for outreach. <br />b. Coordinate, manage and participate in partnership meetings and phone calls <br />with potential partners. <br />Ready OC Statement of Work JJ C a 23 <br />FY 24-25 <br />